Howe And Rusling, Inc.
- Regulatory AUM
- $2.4B
- Discretionary
- $2.4B
- Clients
- 1,397
- Avg AUM / client
- $1.7M
- Accounts
- 3,397
- Employees
- 26
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jul 31, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 743 | $399M | 16.4% |
| High net worth individuals | 608 | $1.9B | 76.1% |
| Charitable organizations | 37 | $101M | 4.15% |
| Insurance companies | 6 | $75.1M | 3.08% |
| Corporations and other businesses | 3 | $7.7M | 0.32% |
People (14)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Craig Douglas Cairns | President, Ceo | Mar 2003 (23y) | 75% or more | |
| Casey D. Ryan | Vice President | Aug 2004 (22y) | 5% – 10% | |
| Sisson, Mary, Lisa | Vice President | Oct 2006 (20y) | Less than 5% | |
| Lambert, Emily, Therese | Chief Compliance Officer, Vp Operations | Jan 2021 (6y) | Less than 5% | |
| Lester, Brian, William | Chief Investment Officer | Dec 2023 (3y) | Less than 5% | |
| Ryan C Tomko | Registered representative | CFP | Apr 2021 (5y) | |
| Dylan M. Potter | Registered representative | CFP | Apr 2021 (5y) | |
| Sarah Potter Swan | Registered representative | Jul 2021 (5y) | ||
| Eric Emerson Udvari | Registered representative | CFP | Sep 2021 (5y) | |
| Michael Joseph Carrico | Registered representative | CFP | Sep 2022 (4y) | |
| Elizabeth Megan Hutton | Registered representative | Oct 2023 (3y) | ||
| Mary Grace Graniero | Registered representative | Oct 2023 (3y) | ||
| Jordan Ried Eich | Registered representative | CFP | Oct 2024 (2y) | |
| Matthew Gjevre | Registered representative | Jul 2026 (0y) |
Undisclosed: 0% – 20% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/12/2026 | 1.02 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
- • Publication of periodicals or newsletters
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $1.3B (54% of AUM) Jul 2026
- National Financial Services (Fidelity) $1.0B (42% of AUM) Jul 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 31, 2026.
View current Form ADV (SEC/IAPD) ↗