Keystone Financial Planning, Inc
- Regulatory AUM
- $407M
- Discretionary
- $407M
- Clients
- 117
- Avg AUM / client
- $3.5M
- Accounts
- 448
- Employees
- 2
AUM over time
Annual snapshots from Form ADV filings · as of Feb 27, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 43 | $17.2M | 4.24% |
| High net worth individuals | 74 | $390M | 95.8% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Ion Intermediate Holdings, Llc 401(k) Plan Ion Intermediate Holdings, Llc C/O Cardinal Health, Inc. | 2024 |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Borowiak, Linda, A. | Shareholder | Aug 1986 (40y) | 25% – 50% | |
| Keith L. Sechler | Ceo, Treasurer | CFP | Aug 1986 (40y) | 50% – 75% |
| Palumbo, Brigitte | Chief Compliance Officer/President/Secretary | Aug 2014 (12y) | Less than 5% |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Ion Intermediate Holdings, Llc 401(k) Plan | Ion Intermediate Holdings, Llc C/O Cardinal Health, Inc. | 1,014 | $97.7M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/27/2026 | 908 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $354M (87% of AUM) Feb 2026
- Nationwide Advisory Solutions $53.3M (13% of AUM) Feb 2026
- Jefferson National Securities Corporation $37.2M (11% of AUM) Mar 2023
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 27, 2026.
View current Form ADV (SEC/IAPD) ↗