AUMdb

P. J. Schmidt Investment Management, Inc

SEC-registered Wealth Manager · Small ($100M–$1B) CRD 104701 · SEC file 801-16815 · Cedarburg, WI · PJSINVESTMENT.COM
☆ Save with Pro ADV data as of Mar 27, 2026
Regulatory AUM
$852M
Discretionary
$827M
Clients
474
Avg AUM / client
$1.8M
Accounts
1,368
Employees
18

AUM over time

$391M $852M
Mar 28, 2012 Mar 27, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Mar 27, 2026

Investments (13F portfolio — 212 positions, $594,616,783)

13F period Mar 31, 2026
#IssuerClassValueShares% of 13F% of AUM
1 Apple Inc COM $38,380,477 151,229 6.45% 4.5%
2 Microsoft Corp COM $33,112,740 89,453 5.57% 3.89%
3 Alphabet Inc CAP STK CL C $28,239,300 98,443 4.75% 3.31%
4 Broadcom Inc COM $27,991,598 90,438 4.71% 3.29%
5 Ishares Tr ISHS 5-10YR INVT $27,639,116 519,337 4.65% 3.24%
6 Schneider National Inc CL B $21,984,477 834,009 3.7% 2.58%
7 Ishares Tr US TREAS BD ETF $18,887,359 824,415 3.18% 2.22%
8 Eli Lilly & Co COM $17,434,758 18,956 2.93% 2.05%
9 Amazon Com Inc COM $16,035,349 76,993 2.7% 1.88%
10 Nvidia Corporation COM $12,521,211 71,796 2.11% 1.47%
11 Nextera Energy Inc COM $11,070,777 119,194 1.86% 1.3%
12 Analog Devices Inc COM $10,609,339 33,348 1.78% 1.25%
13 Visa Inc COM CL A $9,769,101 32,322 1.64% 1.15%
14 Blackrock Inc COM $9,587,795 9,970 1.61% 1.13%
15 J P Morgan Exchange Traded F BETABUILDRS US $9,233,710 78,799 1.55% 1.08%
16 Vanguard World Fd MEGA CAP INDEX $8,930,693 37,786 1.5% 1.05%
17 Select Sector Spdr Tr STATE STREET COM $8,912,500 80,394 1.5% 1.05%
18 Fidelity Merrimack Str Tr TOTAL BD ETF $8,870,233 194,437 1.49% 1.04%
19 Procter & Gamble Co COM $8,790,401 60,858 1.48% 1.03%
20 Spdr Index Shs Fds STATE STREET SPD $8,563,680 101,949 1.44% 1.01%
21 Jpmorgan Chase & Co COM $8,532,236 29,005 1.43% 1.0%
22 Mcdonalds Corp COM $8,405,018 27,044 1.41% 0.99%
23 Pepsico Inc COM $8,049,100 51,833 1.35% 0.94%
24 Costco Wholesale Corporation COM $8,013,490 8,042 1.35% 0.94%
25 Stryker Corporation COM $7,633,538 23,231 1.28% 0.9%

Top 25 of 212 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 266 $88.7M 10.4%
High net worth individuals 188 $722M 84.7%
Pension and profit sharing plans 9 $23.8M 2.8%
Charitable organizations 5 $16.2M 1.9%
Corporations and other businesses 6 $1.3M 0.15%

People (12)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Schmidt, Elizabeth, Nelson Owner Dec 1981 (45y) 10% – 25%
Patrick Nelson Sommerfield Cco/President/Owner Feb 2001 (25y) 10% – 25%
Jason Scott Lacey Executive Vice President CFP Mar 2014 (12y) Less than 5%
Kelly Sue Merten Secretary Sep 2016 (10y) Less than 5%
Schmidt, Julie, A. Treasurer/Owner Nov 2017 (9y) 10% – 25%
Scott Michael Conger Director Nov 2018 (8y) Less than 5%
Schmidt, Joseph, Sommerfield Owner Dec 2021 (5y) 10% – 25%
Schmidt, Karl, Sommerfield Owner/Director Dec 2021 (5y) 10% – 25%
Joyce Carol Bielefeld Registered representative Sep 2015 (11y)
Kelsey Elizabeth Wagner Registered representative Sep 2021 (5y)
Emma E Curtsinger Registered representative Jun 2025 (1y)
Devin Alic Goetsch Registered representative Jun 2026 (0y)

Undisclosed: 0% – 50% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/27/2026 1020 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Pension consulting services

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 27, 2026.

View current Form ADV (SEC/IAPD) ↗