H&
Heffernan & Associates, Inc.
State-registered
Insurance-Affiliated · Boutique (under $100M)
CRD 104934
· SEC file 801-25088
· St Louis, MO
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ADV data as of Feb 26, 2026
- Regulatory AUM
- $18.7M
- Discretionary
- $0
- Clients
- 20
- Avg AUM / client
- $936K
- Accounts
- 20
- Employees
- 2
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 13 | $3.9M | 20.7% |
| High net worth individuals | 7 | $14.8M | 79.3% |
People (1)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Daniel William Heffernan | Registered representative | CFP | Nov 1997 (29y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/26/2026 | 1.02 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
Services
- • Portfolio management for individuals/small businesses
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $15.4M (82% of AUM) Feb 2026
- BNY Mellon $2.9M (16% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 26, 2026.
View current Form ADV (SEC/IAPD) ↗