Optimum Financial Services, Llc
- Regulatory AUM
- $300M
- Discretionary
- $300M
- Clients
- 242
- Avg AUM / client
- $1.2M
- Accounts
- 486
- Employees
- 4
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Feb 09, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 194 | $43.0M | 14.3% |
| High net worth individuals | 42 | $242M | 80.7% |
| Pension and profit sharing plans | 6 | $9.4M | 3.12% |
| Corporations and other businesses | Fewer than 5 clients | $5.5M | 1.82% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Brumfield, Frank, Swayze | Manager | Apr 2007 (19y) | ≈ 18.75% – 50% via Optimum Holdings, Llc | |
| John Walter Garrard | President/Chief Compliance Officer | Apr 2015 (11y) | Less than 5% | |
| William Hugh Garrard | Executive Vice President | Apr 2015 (11y) | Less than 5% | |
| John Walter Garrard Iii | Registered representative | Sep 2023 (3y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Optimum Holdings, Llc | Member | Apr 2015 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Brumfield, Frank, Swayze: 25% – 50% of Optimum Holdings, Llc × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/09/2026 | 918 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Fidelity Brokerage Services $296M (99% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 09, 2026.
View current Form ADV (SEC/IAPD) ↗