AUMdb

Robert Harrell Incorporated

SEC-registered Investment Adviser · Small ($100M–$1B) CRD 106191 · SEC file 801-40048 · Austin, TX · WWW.HARRELL.COM
☆ Save with Pro ADV data as of Mar 06, 2026
Regulatory AUM
$885M
Discretionary
$3.5M
Clients
67
Avg AUM / client
$13.2M
Accounts
67
Employees
5

AUM over time

$302M $3.3B
Dec 2011 Dec 2025

Annual snapshots from Form ADV filings · as of Mar 06, 2026

Who they serve

Client typeClientsAUM% of AUM
High net worth individuals 48 $178M 20.1%
Banking or thrift institutions 2 $61.4M 6.94%
Pension and profit sharing plans 1 $44.6M 5.04%
Charitable organizations 6 $85.4M 9.64%
State or municipal government entities 8 $460M 51.9%
Corporations and other businesses 1 $3.2M 0.36%
Other 1 $52.7M 5.95%

People (6)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Robert Lee Harrell Chief Executive Officer Jul 1991 (35y) 25% – 50%
Sandra Kaye Larsen Harrell President/Secretary/Treasurer/Chief Operating Officer Feb 1994 (32y) 50% – 75%
William Butler Harrell Chief Compliance Officer Jan 2011 (16y) Less than 5%
David Harris James Registered representative Sep 2010 (16y)
Charles Browder Smith Registered representative Apr 2014 (12y)
Vance Michael Arnold Registered representative CFA Dec 2024 (2y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/06/2026 962 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Fixed fees

Services

  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Pension consulting services
  • Selection of other advisers

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 06, 2026.

View current Form ADV (SEC/IAPD) ↗