Johnson Sterling, Inc.
- Regulatory AUM
- $3.9B
- Discretionary
- $530M
- Clients
- 365
- Avg AUM / client
- $10.7M
- Accounts
- 365
- Employees
- 10
AUM over time
Annual snapshots from Form ADV filings · as of Mar 31, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 161 | $45.6M | 1.17% |
| High net worth individuals | 171 | $451M | 11.6% |
| Pension and profit sharing plans | 26 | $3.4B | 86.3% |
| Charitable organizations | 5 | $36.9M | 0.95% |
| Corporations and other businesses | 2 | $441K | 0.01% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Uab Medicine Enterprise 403(b) Retirement Plan Uab Medicine Enterprise | 2024 | |
| Samford University 403(b) Salary Deferral And Defined Contribution Plan Samford University | 2024 | |
| University Of Alabama Health Services Foundation P.C. 403(b) Retirement Annuity Plan University Of Alabama Health Services Foundation, Pc | 2024 |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Samuel Paul Johnson | Chairman | Feb 1989 (38y) | 25% – 50% | |
| Elizabeth Lee Rutherford | President, Ceo & Chief Compliance Officer | Oct 1995 (31y) | 50% – 75% | |
| Christopher Ryan Whitley | Registered representative | Mar 2014 (12y) | ||
| Bobby Lee Busby | Registered representative | Jun 2018 (8y) | ||
| William Bruce Johnson | Registered representative | Mar 2022 (4y) | ||
| Joy Beth Smith | Registered representative | May 2024 (2y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (3)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Uab Medicine Enterprise 403(b) Retirement Plan | Uab Medicine Enterprise | 656 | $98.8M | 01/01/2024 |
| Samford University 403(b) Salary Deferral And Defined Contribution Plan | Samford University | 1,596 | $127M | 01/01/2024 |
| University Of Alabama Health Services Foundation P.C. 403(b) Retirement Annuity Plan | University Of Alabama Health Services Foundation, Pc | 5,019 | $1.6B | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/31/2026 | 1010 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
Custody
Firm reports having custody of client funds or securities (Item 9.A).
No custodian data reported or mined yet.
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 31, 2026.
View current Form ADV (SEC/IAPD) ↗