Asset Advisory Group, Inc.
- Regulatory AUM
- $480M
- Discretionary
- $453M
- Clients
- 171
- Avg AUM / client
- $2.8M
- Accounts
- 633
- Employees
- 5
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Feb 27, 2026
Investments (13F portfolio — 125 positions, $228,777,273)
13F period Jun 30, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Apple Inc | COM | $18,626,156 | 64,371 | 8.14% | 3.88% |
| 2 | Vanguard Scottsdale Fds | SHRT TRM CORP BD | $11,874,930 | 150,258 | 5.19% | 2.48% |
| 3 | Berkshire Hathaway Inc Del | CL B NEW | $11,633,068 | 23,248 | 5.08% | 2.43% |
| 4 | Keycorp | COM | $11,043,788 | 479,123 | 4.83% | 2.3% |
| 5 | Dimensional Etf Trust | US CORE EQUITY 2 | $9,272,156 | 209,020 | 4.05% | 1.93% |
| 6 | Vanguard Index Fds | GROWTH ETF | $8,713,310 | 101,152 | 3.81% | 1.82% |
| 7 | Vanguard Specialized Funds | DIV APP ETF | $8,477,176 | 35,826 | 3.71% | 1.77% |
| 8 | Schwab Strategic Tr | US DIVIDEND EQ | $7,703,987 | 242,951 | 3.37% | 1.61% |
| 9 | State Str Spdr S&P 500 Etf T | TR UNIT | $7,273,531 | 9,740 | 3.18% | 1.52% |
| 10 | Pimco Etf Tr | MULTISECTOR BD | $7,009,456 | 264,308 | 3.06% | 1.46% |
| 11 | J P Morgan Exchange Traded F | INCOME ETF | $6,958,680 | 151,112 | 3.04% | 1.45% |
| 12 | Schwab Strategic Tr | US BRD MKT ETF | $6,655,618 | 229,821 | 2.91% | 1.39% |
| 13 | Select Sector Spdr Tr | STATE STREET TEC | $5,735,959 | 30,107 | 2.51% | 1.2% |
| 14 | Invesco Qqq Tr | UNIT SER 1 | $4,945,331 | 6,715 | 2.16% | 1.03% |
| 15 | Tesla Inc | COM | $4,489,485 | 10,674 | 1.96% | 0.94% |
| 16 | Amazon Com Inc | COM | $4,110,411 | 17,246 | 1.8% | 0.86% |
| 17 | Alphabet Inc | CAP STK CL A | $3,695,274 | 10,340 | 1.62% | 0.77% |
| 18 | Microsoft Corp | COM | $3,615,191 | 9,691 | 1.58% | 0.75% |
| 19 | Alphabet Inc | CAP STK CL C | $3,310,955 | 9,371 | 1.45% | 0.69% |
| 20 | Vanguard Index Fds | REAL ESTATE ETF | $3,289,435 | 34,112 | 1.44% | 0.69% |
| 21 | Vanguard Star Fds | VG TL INTL STK F | $3,096,394 | 36,219 | 1.35% | 0.65% |
| 22 | Ishares Tr | CORE MSCI EAFE | $3,065,503 | 31,741 | 1.34% | 0.64% |
| 23 | Ishares Inc | MSCI WORLD ETF | $2,722,537 | 13,435 | 1.19% | 0.57% |
| 24 | Jpmorgan Chase & Co | COM | $2,665,106 | 8,142 | 1.16% | 0.56% |
| 25 | Schwab Strategic Tr | FUNDAMENTAL US L | $2,539,967 | 81,671 | 1.11% | 0.53% |
Top 25 of 125 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 85 | $28.8M | 6.0% |
| High net worth individuals | 86 | $451M | 94.0% |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Paul Bernard Zoch | President And Chief Compliance Officer | CFP | Jan 1998 (29y) | 50% – 75% |
| Amanda Zoch Mcgrath | Vice President And Treasurer | CFP | May 2017 (9y) | 25% – 50% |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/27/2026 | 945 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Educational seminars/workshops
Custody
Reported custodians
- Charles Schwab & Co. $473M (99% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 27, 2026.
View current Form ADV (SEC/IAPD) ↗