AUMdb

Money Management Services, Inc.

SEC-registered Wealth Manager · Small ($100M–$1B) CRD 106832 · SEC file 801-42500 · Birmingham, AL · WWW.MMSFAMILY.COM
☆ Save with Pro ADV data as of Mar 10, 2026
Regulatory AUM
$443M
Discretionary
$426M
Clients
522
Avg AUM / client
$848K
Accounts
1,377
Employees
12

AUM over time

$141M $443M
Mar 29, 2012 Mar 10, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Mar 10, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 368 $152M 34.4%
High net worth individuals 153 $290M 65.5%
Pension and profit sharing plans 1 $430K 0.1%

People (6)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Donald Ray Rice Director, Chairman, Chief Compliance Officer CFP Sep 1992 (34y) 75% or more
Rice, Gwendolyn, Richards Director Sep 1992 (34y) 10% – 25%
Andrew Donald Rice President, Chief Financial Officer Jan 2002 (25y) Less than 5%
Audrea Rice Robbins Registered representative Feb 2006 (21y)
David Alan Wiggins Registered representative Sep 2020 (6y)
Skyler Aaron Trawick Registered representative Jan 2026 (1y)

Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/10/2026 993 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Selection of other advisers
  • Educational seminars/workshops
  • Other services

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 10, 2026.

View current Form ADV (SEC/IAPD) ↗