Birinyi Associates, Inc.
- Regulatory AUM
- $472M
- Discretionary
- $470M
- Clients
- 107
- Avg AUM / client
- $4.4M
- Accounts
- 164
- Employees
- 4
AUM over time
Annual snapshots from Form ADV filings · as of Feb 19, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 6 | $1.9M | 0.4% |
| High net worth individuals | 97 | $450M | 95.4% |
| Corporations and other businesses | 4 | $19.9M | 4.23% |
People (2)
| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Rubin, Jeffrey, Yale | President, Director Of Research, Portfolio Manager, Chief Compliance Officer And Chief Information Officer | Mar 1995 (31y) | 75% or more | |
| Rubin, Jennifer, J | Treasurer | Jan 2024 (3y) | Less than 5% |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/19/2026 | 998 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: THE COMPANY AGREED TO A SETTLED ORDER WITH THE SECURITIES AND EXCHANGE COMMISSION (THE "SEC") IN WHICH THE COMPANY NEITHER ADMITTED NOR DENIED SEC ALLEGATIONS THAT THE COMPANY VIOLATED SECTION 206(2) AND RULE 206(4)-7 OF THE INVESTMENT ADVISERS ACT OF 1940. THE ENTIRE ORDER CAN BE FOUND AT HTTPS://WWW.SEC.GOV/ENFORCE/IA-5555-S. Status: Final Sanction Detail: A CEASE-AND-DESIST ORDER, CENSURE, THE RETENTION OF AN INDEPENDENT COMPLIANCE CONSULTANT, AND A CIVIL PENALTY OF $100,000. THE ENTIRE AMOUNT WAS PAID TO THE SEC. Summary: SEE #7.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Subscription fees
- • Fixed fees
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Publication of periodicals or newsletters
Custody
Reported custodians
- RBC $472M (100% of AUM) Feb 2026
- Royal Bank Of Canada $288M (100% of AUM) Mar 2020
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 19, 2026.
View current Form ADV (SEC/IAPD) ↗