Petra Financial Advisors Inc
- Regulatory AUM
- $447M
- Discretionary
- $447M
- Clients
- 378
- Avg AUM / client
- $1.2M
- Accounts
- 1,171
- Employees
- 15
AUM over time
Annual snapshots from Form ADV filings · as of Mar 02, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 255 | $93.4M | 20.9% |
| High net worth individuals | 123 | $347M | 77.6% |
| Pension and profit sharing plans | Fewer than 5 clients | $6.3M | 1.4% |
| Charitable organizations | Fewer than 5 clients | $450K | 0.1% |
People (8)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Jonathan Stephen Forbes | President/Chairman | CFP | Apr 2017 (9y) | 50% – 75% |
| Crystal Faith Karstens | Chief Compliance Officer | Mar 2023 (3y) | Less than 5% | |
| Ross, Justin, Nicholas | Partner | Oct 2024 (2y) | 25% – 50% | |
| Jennifer Kay Ann Hernandez | Registered representative | CFP | Sep 2020 (6y) | |
| Lisa Anne Malick | Registered representative | CFP | Sep 2022 (4y) | |
| Shannon Jeanette Ross | Registered representative | Sep 2022 (4y) | ||
| John Peter Pfaffmann | Registered representative | CFP | Apr 2023 (3y) | |
| Kyle William Householder | Registered representative | Aug 2023 (3y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/02/2026 | 1000 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
Custody
Reported custodians
- Charles Schwab & Co. $238M (53% of AUM) Mar 2026
- Fidelity Brokerage Services $92.8M (21% of AUM) Mar 2026
- Sei Investments Distribution Co. $89.2M (20% of AUM) Mar 2026
- Altruist Financial $47.3M (12% of AUM) Nov 2025
- Pershing $45.0M (13% of AUM) Nov 2024
- Etc Brokerage Services, Llc $41.0M (11% of AUM) Nov 2025
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 02, 2026.
View current Form ADV (SEC/IAPD) ↗