Value Financial Advisers, Inc.
- Regulatory AUM
- $105M
- Discretionary
- $98.0M
- Clients
- 201
- Avg AUM / client
- $524K
- Accounts
- 203
- Employees
- 4
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of May 14, 2024
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 167 | $51.7M | 49.1% |
| High net worth individuals | 34 | $53.6M | 50.9% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Connors, Phillip, Haydn | President, Owner, Cco | Jan 2023 (4y) | 75% or more | |
| Scott Taylor | Registered representative | Apr 2026 (0y) | ||
| William Charles Mason | Registered representative | CFA | Apr 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/14/2024 | 908 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $99.9M (95% of AUM) May 2024
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 14, 2024.
View current Form ADV (SEC/IAPD) ↗