Sentry Management Inc
- Regulatory AUM
- $5.4B
- Discretionary
- $335M
- Clients
- 88
- Avg AUM / client
- $61.8M
- Accounts
- 88
- Employees
- 5
AUM over time
Annual snapshots from Form ADV filings · as of Mar 18, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| High net worth individuals | 34 | $175M | 3.22% |
| Banking or thrift institutions | 48 | $5.1B | 93.5% |
| Charitable organizations | 2 | $94.3M | 1.73% |
| State or municipal government entities | 2 | $20.0M | 0.37% |
| Corporations and other businesses | 2 | $65.4M | 1.2% |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| George Murphy Davis | Chief Compliance Officer/Chairman | CFA | Dec 1990 (36y) | 75% or more |
| Davis, Bonnie, Bowers | Director | Oct 1991 (35y) | Less than 5% | |
| Rogers, Sherree', Doneice | Vice Pres Operations | Dec 2003 (23y) | Less than 5% | |
| George Murphy Davis | Registered representative | Aug 2006 (20y) | ||
| Niley Monroe Church | Registered representative | Aug 2006 (20y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/18/2026 | 1.05 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
Allegations: SENTRY MANAGEMENT,INC.(SMI) IS REGISTERED & REGULATED BY THE SEC, HOWEVER, SMI ALSO REGISTERS BY NOTIFICATION WITH THE TEXAS STATE SECURITIES BOARD(THE BOARD). BEGINNING DEC.31, 2002, THE SEC REQUIRED ALL ADVISERS TO FILE ELECTRONICALLY ONLY THEN REDISTRIBUTE THE FILING TO CO-REGISTERING AGENCIES(THE BOARD). WE CONTINUED TO TIMELY FILE AND REGISTER EACH YEAR (03-05) WITH THE SEC ASSUMING ALL OUR FILINGS WERE PASSED ON TO CO-REGISTRATION AGENCIES(THE BOARD). WE RECEIVED CORRESPONDENCE FROM THE BOARD ON MAY 18, 2006 THAT WHILE THE FIRM'S REGISTRATION INFORMATION HAD BEEN PASSED ON TO THE BOARD, THE REQUIRED INFORMATION ON THE FIRM'S INVESTMENT ADVISERS HAD NOT BEEN TRANSMITTED. THIS MEANT THAT THE COMPANY WAS REGISTERED, BUT THE ADVISERS WERE NOT FOR THE 3 YEARS SINCE THE REQUIRED ELECTRONIC FILING. THE NON-FILING(REGISTRATION) WITH THE STATE WAS DIRECTLY ATTRIBUTABLE TO A PROBLEM WITH THE ELECTRONIC FILING CONVERSION. EVEN THOUGH WE HAVE BEEN TIMELY FILING EACH YEAR, THE COMPUTER SYSTEM HAS NOT BEEN SENDING THE INFORMATION ON TO THE BOARD. THE FOLLOWING IS ALSO MATERIAL: 1. WE RECEIVED A NOTICE FROM THE BOARD, DATED OCT.24, 2002, WHICH STATED RENEWAL NOTICES WOULD NO LONGER BE MAILED TO OUR FIRM, "ALL FEES DUE FOR RENEWAL WILL BE COLLECTED BY THE NASD THROUGH THE CRD/IARD SYSTEMS," AND "NOTICE FILED INVESTMENT ADVISERS WILL NO LONGER RECEIVE CERTIFICATES OF AUTHORIZATION." 2. SINCE THE 2002 NOTICE WAS CONSISTENT WITH THE "ELECTRONIC-ONLY" SEC FILING, WE TOOK NO ADDITIONAL ACTION AND FELT WE WERE IN FULL COMPLIANCE WITH ALL APPLICABLE REGISTRATION REQUIREMENTS. WE DO NOT DISAGREE WITH THE "FINDINGS OF FACTS" BY THE BOARD, HOWEVER, WE STRONGLY DISAGREE WITH THE STATE'S REPRIMAND FOR AN UNINTENTIONAL AND WIDESPREAD ELECTRONIC CONVERSION PROBLEM IN TEXAS. I REQUESTED THAT NO ORDER BE PLACED AGAINST OUR RESPECTIVE NAMES FOR THIS CLEARLY CONFUSING TRANSITION FROM MAIL FILINGS TO COMPULSORY ONLINE FILLINGS, BUT THE BOARD CHOSE TO ISSUE THE ORDER. Status: Final Sanction Detail: NONE Summary: NO SANCTIONS. SEE ITEM II.7 FOR SUMMARY DETAILS.
Disclosure text reproduced verbatim from the firm's own Form ADV filings.
How they charge
- • Percentage of assets under management
- • Fixed fees
- • Other fees
- • TRANSACTION BASED FEE ON MUNICIPAL BOND ISSUES
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Publication of periodicals or newsletters
- • Security ratings or pricing services
- • Educational seminars/workshops
Custody
Reported custodians
- Federal Home Loan Bank Of Des Moines $1.8B (33% of AUM) Mar 2026
- The Independent Bankersbank $1.5B (27% of AUM) Mar 2026
- Frost Bank $787M (14% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 18, 2026.
View current Form ADV (SEC/IAPD) ↗