Moon Capital Management Llc
- Regulatory AUM
- $392M
- Discretionary
- $392M
- Clients
- 162
- Avg AUM / client
- $2.4M
- Accounts
- 407
- Employees
- 6
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of May 01, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| High net worth individuals | 159 | $343M | 87.5% |
| Pooled investment vehicles (non-investment companies) | 1 | $35.5M | 9.06% |
| Pension and profit sharing plans | 1 | — | — |
| Charitable organizations | 1 | $13.3M | 3.4% |
Private funds (1)
Reported in Form ADV Section 7.B.(1), filing of Mar 2024 · $17.4M combined gross assets
| Fund | Type | Domicile | Gross assets | Owners |
|---|---|---|---|---|
| Moon Value Fund I (L) | Hedge Fund | Tennessee | $17.4M | 19 |
People (4)
| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Bailey, Ann, H | Member | Jun 1995 (31y) | 5% – 10% | |
| Dobbs, Tracy, W. | Member | Jun 1995 (31y) | 10% – 25% | |
| Haslam, James, Arthur | Member | Jun 1995 (31y) | 5% – 10% | |
| Moon, Wheeler, David | Chief Manager, Chief Compliance Officer | Jun 1995 (31y) | 50% – 75% |
Undisclosed: 0% – 30% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Private funds (1, $17.4M gross assets)
| Fund | Type | Gross assets | Min. investment | Owners |
|---|---|---|---|---|
| Moon Value Fund I (L) | Hedge Fund | $17.4M | $100K | 19 |
From Form ADV Section 7.B private fund reporting.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/01/2026 | 1.2 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- Charles Schwab & Co. $278M (71% of AUM) May 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 01, 2026.
View current Form ADV (SEC/IAPD) ↗