Shoker Investment Counsel Inc.
- Regulatory AUM
- $511M
- Discretionary
- $511M
- Clients
- 195
- Avg AUM / client
- $2.6M
- Accounts
- 195
- Employees
- 6
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 23, 2026
Investments (13F portfolio — 109 positions, $336,836,300)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Ishares Tr | CORE S&P SCP ETF | $40,730,251 | 327,648 | 12.1% | 7.97% |
| 2 | Shares Tr | CORE S&P MCP ETF | $32,234,088 | 477,326 | 9.57% | 6.31% |
| 3 | Ishares Tr | CORE MSCI EAFE | $31,023,872 | 342,689 | 9.21% | 6.07% |
| 4 | Procter & Gamble Co | COM | $13,923,885 | 96,398 | 4.13% | 2.73% |
| 5 | Shares Tr | EAFE SML CP ETF | $11,199,178 | 142,826 | 3.32% | 2.19% |
| 6 | Ishares Tr | CORE S&P500 ETF | $8,819,772 | 13,500 | 2.62% | 1.73% |
| 7 | Kla Corp | COM NEW | $8,441,043 | 5,732 | 2.51% | 1.65% |
| 8 | Apple Inc | COM | $8,389,539 | 33,056 | 2.49% | 1.64% |
| 9 | Marathon Pete Corp | COM | $7,416,188 | 30,371 | 2.2% | 1.45% |
| 10 | Tate Str Spdr S&P 500 Etf T | TR UNIT | $6,573,922 | 10,107 | 1.95% | 1.29% |
| 11 | Jpmorgan Chase & Co | COM | $6,419,262 | 21,820 | 1.91% | 1.26% |
| 12 | Exxon Mobil Corp | COM | $6,200,034 | 36,543 | 1.84% | 1.21% |
| 13 | Broadcom Inc | COM | $5,888,672 | 19,025 | 1.75% | 1.15% |
| 14 | Lam Research Corp | COM NEW | $5,474,409 | 25,621 | 1.63% | 1.07% |
| 15 | Enterprise Prods Partners L | COM | $4,961,574 | 131,119 | 1.47% | 0.97% |
| 16 | Applied Matls Inc | COM | $4,870,244 | 14,248 | 1.45% | 0.95% |
| 17 | Amazon Com Inc | COM | $4,673,811 | 22,441 | 1.39% | 0.92% |
| 18 | Abbvie Inc | COM | $4,615,003 | 21,218 | 1.37% | 0.9% |
| 19 | Microsoft Corp | COM | $4,553,894 | 12,302 | 1.35% | 0.89% |
| 20 | Johnson & Johnson | COM | $4,441,345 | 18,168 | 1.32% | 0.87% |
| 21 | Chevron Corporation | COM | $4,429,871 | 21,409 | 1.32% | 0.87% |
| 22 | Cisco Sys Inc | COM | $4,274,928 | 55,094 | 1.27% | 0.84% |
| 23 | Analog Devices Inc | COM | $4,273,874 | 13,433 | 1.27% | 0.84% |
| 24 | Merck & Co Inc | COM | $3,437,110 | 28,572 | 1.02% | 0.67% |
| 25 | Texas Instrs Inc | COM | $3,426,424 | 17,649 | 1.02% | 0.67% |
Top 25 of 109 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 87 | $30.0M | 5.88% |
| High net worth individuals | 105 | $472M | 92.4% |
| Pension and profit sharing plans | 1 | — | — |
| Charitable organizations | 1 | $4.2M | 0.83% |
| State or municipal government entities | 1 | $4.4M | 0.86% |
| Corporations and other businesses | Fewer than 5 clients | $345K | 0.07% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Randall Singh Shoker | Owner/Chief Executive Officer, Chief Compliance Officer | Aug 1992 (34y) | 75% or more | |
| Shoker, Nancy, Kay | Chief Accounting Officer | Jan 2008 (19y) | 10% – 25% | |
| Kevin Joseph Rybka | Registered representative | Mar 2025 (1y) | ||
| Chelsea Vitale | Registered representative | Jun 2026 (0y) |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/23/2026 | 910 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
- • Publication of periodicals or newsletters
Custody
Reported custodians
- Charles Schwab & Co. $380M (74% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 23, 2026.
View current Form ADV (SEC/IAPD) ↗