AUMdb

Bright Financial Advisors, Inc.

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 107931 · SEC file 801-57192 · Portage, MI · WWW.BRIGHTFINANCIALADVISORS.COM
☆ Save with Pro ADV data as of Jan 23, 2026
Regulatory AUM
$725M
Discretionary
$725M
Clients
665
Avg AUM / client
$1.1M
Accounts
3,619
Employees
12

AUM over time

$128M $725M
Feb 15, 2012 Jan 23, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Jan 23, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 440 $161M 22.1%
High net worth individuals 223 $565M 77.8%
Charitable organizations 2 $216K 0.03%

People (2)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Andrew Michael Price Chief Compliance Officer/President CFP Feb 2009 (17y) 75% or more
Brookes Lauren Welc Vice President CFP Jun 2014 (12y) 5% – 10%

Undisclosed: 0% – 20% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 01/23/2026 917 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jan 23, 2026.

View current Form ADV (SEC/IAPD) ↗