Affinity Investment Advisors, Llc
- Regulatory AUM
- $1.2B
- Discretionary
- $1.2B
- Clients
- 69
- Avg AUM / client
- $16.8M
- Accounts
- 69
- Employees
- 6
AUM over time
Annual snapshots from Form ADV filings · as of Mar 27, 2026
Investments (13F portfolio — 137 positions, $159,872,189)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Apple Inc | COM | $5,720,427 | 22,540 | 3.58% | 0.49% |
| 2 | Micron Technology Inc | COM | $5,671,996 | 16,789 | 3.55% | 0.49% |
| 3 | Alphabet Inc | CAP STK CL A | $4,235,471 | 14,729 | 2.65% | 0.37% |
| 4 | Jpmorgan Chase & Co | COM | $4,175,895 | 14,196 | 2.61% | 0.36% |
| 5 | Exxon Mobil Corp | COM | $4,079,984 | 24,048 | 2.55% | 0.35% |
| 6 | Jabil Inc | COM | $3,973,294 | 14,958 | 2.49% | 0.34% |
| 7 | Microsoft Corp | COM | $3,494,775 | 9,441 | 2.19% | 0.3% |
| 8 | Seagate Technology Hldngs Pl | ORD SHS | $3,484,705 | 8,895 | 2.18% | 0.3% |
| 9 | Tapestry Inc | COM | $3,341,344 | 23,679 | 2.09% | 0.29% |
| 10 | Valero Energy Corp | COM | $2,964,960 | 12,000 | 1.85% | 0.26% |
| 11 | Bank America Corp | COM | $2,858,895 | 58,644 | 1.79% | 0.25% |
| 12 | Verizon Communications Inc | COM | $2,779,373 | 55,366 | 1.74% | 0.24% |
| 13 | Rtx Corporation | COM | $2,696,935 | 13,981 | 1.69% | 0.23% |
| 14 | Broadcom Inc | COM | $2,683,142 | 8,669 | 1.68% | 0.23% |
| 15 | Nvidia Corporation | COM | $2,663,960 | 15,275 | 1.67% | 0.23% |
| 16 | Newmont Corp | COM | $2,397,305 | 22,146 | 1.5% | 0.21% |
| 17 | Gilead Sciences Inc | COM | $2,250,686 | 16,149 | 1.41% | 0.19% |
| 18 | Amazon Com Inc | COM | $2,163,300 | 10,387 | 1.35% | 0.19% |
| 19 | United Rentals Inc | COM | $2,123,024 | 2,914 | 1.33% | 0.18% |
| 20 | Altria Group Inc | COM | $2,011,507 | 30,482 | 1.26% | 0.17% |
| 21 | Delta Air Lines Inc | COM NEW | $1,954,446 | 29,399 | 1.22% | 0.17% |
| 22 | Abbvie Inc | COM | $1,943,273 | 8,935 | 1.22% | 0.17% |
| 23 | International Business Machs | COM | $1,935,242 | 7,984 | 1.21% | 0.17% |
| 24 | Meta Platforms Inc | CL A | $1,880,019 | 3,286 | 1.18% | 0.16% |
| 25 | Johnson & Johnson | COM | $1,863,366 | 7,623 | 1.17% | 0.16% |
Top 25 of 137 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 42 | $18.0M | 1.55% |
| High net worth individuals | 9 | $19.4M | 1.67% |
| Investment companies | 1 | $51.2M | 4.42% |
| Pension and profit sharing plans | 6 | $35.3M | 3.04% |
| Charitable organizations | 5 | $23.3M | 2.01% |
| State or municipal government entities | 1 | $31.7M | 2.74% |
| Other investment advisers | 1 | $979M | 84.4% |
| Corporations and other businesses | 4 | $1.6M | 0.14% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Hawaii Iron Workers' Annuity Plan Board Of Trustees Of Hawaii Iron Workers' Annuity Trust Fund | 2024 | |
| Roofers Local 221 Pension Trust Fund Bot Roofers Local 221 Pension Trust Fund | 2024 |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Gregory Robert Lai | Ceo/Member | CFA | Jul 1992 (34y) | 75% or more |
| Katz, Joshua, Nmn | Chief Compliance Officer, Manager Of Investment Operations | Jan 2020 (7y) | Less than 5% | |
| Lai, Cindy, Fong | Trustee | Jun 2020 (6y) | GP / trustee / elected manager of Lai Family Trust (indirect) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Lai Family Trust | Member | Jun 2020 | A | Less than 5% |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Hawaii Iron Workers' Annuity Plan | Board Of Trustees Of Hawaii Iron Workers' Annuity Trust Fund | 648 | $59.7M | 08/01/2024 |
| Roofers Local 221 Pension Trust Fund | Bot Roofers Local 221 Pension Trust Fund | 338 | $43.2M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/27/2026 | 987 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Portfolio management for individuals/small businesses
- • Portfolio management for investment companies
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- Fidelity Brokerage Services $717M (62% of AUM) Mar 2026
- Charles Schwab & Co. $262M (23% of AUM) Mar 2026
- J.P. Morgan $155M (15% of AUM) Mar 2018
- State Street $86.4M (26% of AUM) Oct 2020
- Fifth Third Bank $71.8M (10% of AUM) Feb 2020
- First Hawaiian Bank $45.1M (13% of AUM) Oct 2020
- BNY Mellon $40.1M (12% of AUM) Oct 2020
- U.S. Bank $34.8M (10% of AUM) Oct 2020
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 27, 2026.
View current Form ADV (SEC/IAPD) ↗