Alm First Financial Advisors Llc
- Regulatory AUM
- $76.2B
- Discretionary
- $2.3B
- Clients
- 162
- Avg AUM / client
- $470M
- Accounts
- 189
- Employees
- 23
AUM over time
Annual snapshots from Form ADV filings · as of Mar 30, 2026
Asset allocation (SMA assets by investment type)
as of Mar 30, 2026Share of SMA assets by investment vehicle type, as filed in Form ADV Item 5.K. Dollar figures are percentages applied to total regulatory AUM.
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| High net worth individuals | 1 | $39.7M | 0.05% |
| Banking or thrift institutions | 155 | $74.6B | 97.9% |
| Pooled investment vehicles (non-investment companies) | 3 | $42.0M | 0.06% |
| Insurance companies | 3 | $1.5B | 1.99% |
Nonprofit clients
Charities that reported this firm as a top-paid contractor (investment services) on Form 990.
| Charity | Location | Period |
|---|---|---|
| Credit Unions Chartered In The State Of Colorado EIN 840470451 | Colorado Springs, CO | 12/31/2024 |
People (9)
| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Hollis, Emily, More | Managing Partner, Ceo | Jul 2001 (25y) | ≈ 18.75% – 50% via Alm First Group, Llc | |
| Ensweiler, Michael, Eddon | Principal | Jun 2013 (13y) | Less than 5% | |
| Graf, John, Arthur | Rambler Director | Nov 2015 (11y) | Less than 5% | |
| Perry, Robert | Principal | Nov 2015 (11y) | Less than 5% | |
| Brazelton, Frederick, Walter | Platform Director | Jul 2018 (8y) | GP / trustee / elected manager of Alm First Group, Llc (indirect) | |
| Goodman, Travis, Eugene | Managing Member | Jul 2018 (8y) | GP / trustee / elected manager of Alm First Group, Llc (indirect) | |
| Kalra, Vikas, Mohan | Platform Director | Jul 2018 (8y) | Less than 5% | |
| Haley, Jason, William | Chief Investment Officer | Jan 2020 (7y) | Less than 5% | |
| Dausch, Justin, Carter | Chief Compliance Officer | Sep 2023 (3y) | Less than 5% |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Alm First Group, Llc | Member | Jul 2018 | A | 75% or more |
| Platform Alm Holdings, Llc | Director | Jul 2018 | B | ≈ 18.75% – 50% via Alm First Group, Llc |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Hollis, Emily, More: 25% – 50% of Alm First Group, Llc × 75% – 100% direct ≈ 18.75% – 50% of the firm
- Platform Alm Holdings, Llc: 25% – 50% of Alm First Group, Llc × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Foundations & charities (1)
| Organization | Type | Assets | As of |
|---|---|---|---|
| Credit Unions Chartered In The State Of Colorado | Public charity | $9.8B | 12/31/2024 |
From IRS Form 990 investment-management-fee disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/30/2026 | 1.59 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
- • Publication of periodicals or newsletters
- • Educational seminars/workshops
Custody
Firm reports having custody of client funds or securities (Item 9.A).
No custodian data reported or mined yet.
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 30, 2026.
View current Form ADV (SEC/IAPD) ↗