Peninsula Asset Management Inc
- Regulatory AUM
- $284M
- Discretionary
- $280M
- Clients
- 185
- Avg AUM / client
- $1.5M
- Accounts
- 190
- Employees
- 4
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 27, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 108 | $54.3M | 19.1% |
| High net worth individuals | 77 | $225M | 79.1% |
| Pension and profit sharing plans | Fewer than 5 clients | $185K | 0.07% |
| Charitable organizations | Fewer than 5 clients | $4.9M | 1.73% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Middlebrooks, William, Erastus | President | Feb 1982 (45y) | 25% – 50% | |
| Brian Scott Miller | Senior Vice President & Chief Compliance Officer | Apr 1998 (28y) | 25% – 50% | |
| Daniel Robert Chappie | Senior Vice President | CFP CFA | Mar 2004 (22y) | 25% – 50% |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/27/2026 | 906 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $207M (73% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 27, 2026.
View current Form ADV (SEC/IAPD) ↗