Sterling Financial Planning Inc
- Regulatory AUM
- $761M
- Discretionary
- $488M
- Clients
- 578
- Avg AUM / client
- $1.3M
- Accounts
- 1,639
- Employees
- 8
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 27, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 350 | $127M | 16.7% |
| High net worth individuals | 212 | $615M | 80.9% |
| Pension and profit sharing plans | 2 | $1.9M | 0.25% |
| Charitable organizations | 8 | $14.5M | 1.9% |
| Corporations and other businesses | 6 | $2.3M | 0.3% |
People (8)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Matthew Joseph Hannum | Secretary | CFP CFA | Apr 2004 (22y) | 25% – 50% |
| Nicholas Anthony Nicolette | President And Chief Compliance Officer | CFP | Jul 2005 (21y) | 25% – 50% |
| Glen Andrew Thomas | Treasurer | CFA | Jul 2007 (19y) | 10% – 25% |
| Ross David Weiner | Shareholder | CFP | Mar 2008 (18y) | 10% – 25% |
| Deanna Iannuzzi | Registered representative | Apr 2010 (16y) | ||
| Constance Paula Millahn | Registered representative | CFP | Jul 2019 (7y) | |
| Cal Christopher Cacciaguida | Registered representative | CFP | Aug 2023 (3y) | |
| Richard Sanchez | Registered representative | Oct 2025 (1y) |
Undisclosed: 0% – 30% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/27/2026 | 909 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Other fees
- • RETIREMENT PLAN CONSULTING -PERCENTAGE OF PLAN ASSETS
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $664M (87% of AUM) Mar 2026
- National Financial Services (Fidelity) $88.1M (12% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 27, 2026.
View current Form ADV (SEC/IAPD) ↗