AUMdb

Hurley Financial Group, Inc.

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 108983 · SEC file 801-57809 · Corvallis, OR · WWW.HURLEYFINANCIAL.COM
☆ Save with Pro ADV data as of Mar 12, 2026
Regulatory AUM
$407M
Discretionary
$407M
Clients
481
Avg AUM / client
$845K
Accounts
1,535
Employees
6

AUM over time

$119M $407M
Mar 28, 2012 Mar 12, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Mar 12, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 332 $114M 28.0%
High net worth individuals 135 $287M 70.6%
Pension and profit sharing plans 7 $5.5M 1.36%
Charitable organizations 7 $140K 0.03%
Corporations and other businesses Fewer than 5 clients $80.2K 0.02%

People (4)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Dorann Alderin Hurley President/Chief Compliance Officer Sep 2004 (22y) 75% or more
Keith Patrick Marshall Chief Operating Officer CFP Feb 2016 (10y) Less than 5%
Megan Elizabeth Schneider Registered representative Apr 2006 (20y)
Daniel J Thom Registered representative Jul 2023 (3y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/12/2026 902 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Commissions

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Publication of periodicals or newsletters
  • Educational seminars/workshops

Custody

Firm reports it does not have custody of client funds or securities (Item 9.A).

No custodian data reported or mined yet.

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 12, 2026.

View current Form ADV (SEC/IAPD) ↗