AUMdb

Professional Planning Counsel, Inc.

State-registered Wealth Manager · Boutique (under $100M) CRD 109340 · SEC file 801-57332 · La Jolla, CA · LAJOLLAWEALTH.COM
☆ Save with Pro ADV data as of Mar 30, 2026
Regulatory AUM
$45.2M
Discretionary
$45.2M
Clients
39
Avg AUM / client
$1.2M
Accounts
101
Employees
2

AUM over time

$35.0M $45.2M
Jan 6, 2012 Mar 30, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Mar 30, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 11 $5.6M 12.3%
High net worth individuals 28 $39.7M 87.7%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Seemann Composites, Llc 401(k) Plan Seemann Composites, Llc 2024

People (3)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Martin Stanley Johnson President, Ceo & Chief Compliance Officer Jan 1979 (48y) 75% or more
Erik Martin Johnson Registered representative Jan 2025 (2y)
Aiden Johnson Registered representative Jan 2026 (1y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (1)

PlanSponsorParticipantsPlan assetsAs of
Seemann Composites, Llc 401(k) Plan Seemann Composites, Llc 219 $21.5M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 03/30/2026 1.11 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Fixed fees

Services

  • Portfolio management for individuals/small businesses
  • Selection of other advisers

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 30, 2026.

View current Form ADV (SEC/IAPD) ↗