Gen Financial Management Inc.
- Regulatory AUM
- $332M
- Discretionary
- $317M
- Clients
- 246
- Avg AUM / client
- $1.3M
- Accounts
- 1,170
- Employees
- 3
AUM over time
Annual snapshots from Form ADV filings · as of Feb 20, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 133 | $55.1M | 16.6% |
| High net worth individuals | 113 | $273M | 82.4% |
| Charitable organizations | Fewer than 5 clients | $3.3M | 0.99% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Elizabeth Charles Corporation 401(k) Profit Sharing Plan Elizabeth Charles Corporation | 2024 |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Eric Craig Moleski | President/Chief Compliance Officer | CFP | Feb 1998 (29y) | 75% or more |
| Bryan Lynn Vancura | Principal/Financial Advisor | CFP | Mar 2016 (10y) | 5% – 10% |
| Aaron Andrew Lindberg | Chief Investment Officer | CFP CFA | Apr 2018 (8y) | 25% – 50% |
| Joshua Mark Moklestad | Registered representative | CFP | Mar 2023 (3y) | |
| Noah Steven Semmann | Registered representative | CFP | May 2026 (0y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Elizabeth Charles Corporation 401(k) Profit Sharing Plan | Elizabeth Charles Corporation | 229 | $8.2M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/20/2026 | 968 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
- • Publication of periodicals or newsletters
Custody
Reported custodians
- Charles Schwab & Co. $211M (64% of AUM) Feb 2026
- National Financial Services (Fidelity) $80.8M (19% of AUM) Apr 2024
- Fidelity Distributors Company Llc $79.8M (24% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 20, 2026.
View current Form ADV (SEC/IAPD) ↗