Brandon Financial Planning, Inc.
- Regulatory AUM
- $435M
- Discretionary
- $27.3M
- Clients
- 252
- Avg AUM / client
- $1.7M
- Accounts
- 947
- Employees
- 5
AUM over time
Annual snapshots from Form ADV filings · as of Mar 18, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 119 | $137M | 31.6% |
| High net worth individuals | 133 | $286M | 65.7% |
| Pension and profit sharing plans | Fewer than 5 clients | $11.9M | 2.74% |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Brandon, Elvis, Denby | Vice President | Aug 1983 (43y) | 50% – 75% | |
| Raymond Wilson Brandon | President | CFP Chartered Financial Consultant CFA | Feb 1989 (38y) | 50% – 75% |
| Cullen, James, Michael | Chief Compliance Officer | Jun 2022 (4y) | Less than 5% | |
| Gary Lee Kieffner | Registered representative | CFP | May 2024 (2y) | |
| Abigail Martin | Registered representative | CFP | Jun 2026 (0y) |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/18/2026 | 1 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $422M (97% of AUM) Mar 2026
- Capital Group $166M (53% of AUM) Mar 2021
- Capital Guardian Trust Company $136M (49% of AUM) Oct 2020
- American Funds Distributors, Inc. $136M (41% of AUM) Mar 2024
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 18, 2026.
View current Form ADV (SEC/IAPD) ↗