Planning Alternatives Ltd
- Regulatory AUM
- $1.5B
- Discretionary
- $1.5B
- Clients
- 693
- Avg AUM / client
- $2.2M
- Accounts
- 693
- Employees
- 20
AUM over time
Annual snapshots from Form ADV filings · as of Mar 25, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 345 | $140M | 9.06% |
| High net worth individuals | 324 | $1.3B | 87.1% |
| Pension and profit sharing plans | 8 | $23.4M | 1.52% |
| Charitable organizations | 3 | $8.7M | 0.57% |
| Corporations and other businesses | 13 | $27.5M | 1.79% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Plunkett Cooney, P.C. Employees' Profit Sharing Plan Plunkett Cooney, P.C. | 2024 |
People (10)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Nathan Mark Mersereau | President | CFP | May 2013 (13y) | 75% or more |
| Warning, Andrew, S | Chief Compliance Officer | Sep 2024 (2y) | Less than 5% | |
| Stacey Marie Gomez | Registered representative | Jun 2010 (16y) | ||
| Kent W. Golightly | Registered representative | CFP | Sep 2019 (7y) | |
| Thomas Edward Graney | Registered representative | CFP | Jan 2022 (5y) | |
| Timothy Hanna | Registered representative | CFA | Jul 2025 (1y) | |
| Gary Steven Rosenberg | Registered representative | CFP | Dec 2025 (1y) | |
| Heather Elizabeth Fulton | Registered representative | CFP | Dec 2025 (1y) | |
| Bradley James Improta | Registered representative | CFP | Mar 2026 (0y) | |
| David Walter Tutak | Registered representative | CFA | Mar 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Plunkett Cooney, P.C. Employees' Profit Sharing Plan | Plunkett Cooney, P.C. | 157 | $87.2M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/25/2026 | 977 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $1.3B (86% of AUM) Mar 2026
- Fidelity Brokerage Services $187M (12% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 25, 2026.
View current Form ADV (SEC/IAPD) ↗