Gw Financial, Inc.
- Regulatory AUM
- $134M
- Discretionary
- $117M
- Clients
- 93
- Avg AUM / client
- $1.4M
- Accounts
- 266
- Employees
- 3
AUM over time
Annual snapshots from Form ADV filings · as of Apr 01, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 41 | $12.9M | 9.65% |
| High net worth individuals | 52 | $115M | 86.1% |
| Charitable organizations | Fewer than 5 clients | $2.1M | 1.59% |
| Corporations and other businesses | Fewer than 5 clients | $258K | 0.19% |
| Other | Fewer than 5 clients | $3.4M | 2.5% |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Julianna Anderson Bray | President And Chief Compliance Officer | CFP | Jun 2014 (12y) | 50% – 75% |
| Scott Kight Anderson | Vice President | CFP | Jul 2014 (12y) | 50% – 75% |
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/01/2026 | 898 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $110M (82% of AUM) Apr 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 01, 2026.
View current Form ADV (SEC/IAPD) ↗