Willis Investment Counsel Inc
- Regulatory AUM
- $4.2B
- Discretionary
- $4.2B
- Clients
- 241
- Avg AUM / client
- $17.5M
- Accounts
- 568
- Employees
- 13
AUM over time
Annual snapshots from Form ADV filings · as of Apr 30, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 49 | $17.2M | 0.41% |
| High net worth individuals | 129 | $498M | 11.8% |
| Pooled investment vehicles (non-investment companies) | 3 | $203M | 4.8% |
| Pension and profit sharing plans | 19 | $1.5B | 34.7% |
| Charitable organizations | 16 | $108M | 2.55% |
| Insurance companies | 2 | $124M | 2.92% |
| Corporations and other businesses | 23 | $1.8B | 42.9% |
Private funds (4)
Reported in Form ADV Section 7.B.(1), filing of Oct 2024 · $214M combined gross assets
| Fund | Type | Domicile | Gross assets | Owners |
|---|---|---|---|---|
| Wic Managed Volatility And Income Fund, L.P. | Other Private Fund | Georgia | $140M | 76 |
| Wic Small Cap Value Fund, L.P. | Other Private Fund | Georgia | $34.9M | 48 |
| Wic Managed Volatility And Income Fund Qp, L.P. | Other Private Fund | Georgia | $24.8M | 12 |
| Wic Value Fund, L.P. | Other Private Fund | Georgia | $15.0M | 14 |
Nonprofit clients
Charities that reported this firm as a top-paid contractor (investment services) on Form 990.
| Charity | Location | Period |
|---|---|---|
| Medical Center Foundation Inc EIN 581694820 | Gainesville, GA | 09/30/2024 |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Northeast Georgia Health System, Inc. And Affiliated Companies Pension Plan Northeast Georgia Health System, Inc. | 2024 | |
| Profit Sharing Plan And Trust Mckibbon Hospitality Mckibbon Hotel Management, Inc. | 2024 |
People (8)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Kelli M Wright | Principal, Vp Of Operations And Trading And Chief Compliance Officer | Mar 2003 (23y) | 5% – 10% | |
| Robert Thomas Willis | Principal, Ceo, And Co Chief Investment Officer | CFA | Nov 2003 (23y) | 50% – 75% |
| James Joseph Kilroy | Principal, And President | Jan 2011 (16y) | 25% – 50% | |
| Brett Michael Slattery | Principal, Director Of Research, And Co Chief Investment Officer | CFA | Jan 2018 (9y) | Less than 5% |
| Challen, Natalie, Rose | Principal, And Director Of Relationship Management | Sep 2020 (6y) | Less than 5% | |
| John Michael Lewis | Principal, And Portfolio Manager | CFA | Oct 2020 (6y) | Less than 5% |
| Tracey Anna Patton | Principal, And Senior Analyst | Dec 2021 (5y) | Less than 5% | |
| Richard Kramer Whitehead | Registered representative | Aug 2024 (2y) |
Undisclosed: 0% – 20% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Private funds (4, $214M gross assets)
| Fund | Type | Gross assets | Min. investment | Owners |
|---|---|---|---|---|
| Wic Managed Volatility And Income Fund, L.P. | Other Private Fund | $140M | $1.0M | 76 |
| Wic Small Cap Value Fund, L.P. | Other Private Fund | $34.9M | $100K | 48 |
| Wic Managed Volatility And Income Fund Qp, L.P. | Other Private Fund | $24.8M | $1.0M | 12 |
| Wic Value Fund, L.P. | Other Private Fund | $15.0M | $250K | 14 |
From Form ADV Section 7.B private fund reporting.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Northeast Georgia Health System, Inc. And Affiliated Companies Pension Plan | Northeast Georgia Health System, Inc. | 674 | $315M | 01/01/2024 |
| Profit Sharing Plan And Trust Mckibbon Hospitality | Mckibbon Hotel Management, Inc. | 1,949 | $35.1M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Foundations & charities (1)
| Organization | Type | Assets | As of |
|---|---|---|---|
| Medical Center Foundation Inc | Public charity | $49.5M | 09/30/2024 |
From IRS Form 990 investment-management-fee disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/30/2026 | 1.56 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
- • Other fees
- • FAMILY OFFICE, ADVISORY AND CONSULTING FEES
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
- • Publication of periodicals or newsletters
- • Educational seminars/workshops
Custody
Reported custodians
- Pershing $2.8B (66% of AUM) Apr 2026
- Merrill Lynch $1.9B (74% of AUM) Oct 2020
- Ascensus Broker Dealer Services, Llc $1.1B (26% of AUM) Apr 2026
- Truist Bank $623M (17% of AUM) Mar 2022
- Branch Banking And Trust Company $440M (17% of AUM) Oct 2020
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 30, 2026.
View current Form ADV (SEC/IAPD) ↗