AUMdb

Financial Sense Advisors, Inc.

SEC-registered Wealth Manager · Small ($100M–$1B) CRD 111090 · SEC file 801-25937 · San Diego, CA · WWW.FINANCIALSENSEWEALTH.COM
☆ Save with Pro ADV data as of Jun 23, 2026
Regulatory AUM
$836M
Discretionary
$836M
Clients
597
Avg AUM / client
$1.4M
Accounts
1,116
Employees
11

AUM over time

$301M $836M
Feb 8, 2012 Jun 23, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Jun 23, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 399 $206M 24.7%
High net worth individuals 189 $607M 72.6%
Pension and profit sharing plans 3 $3.1M 0.37%
Corporations and other businesses 6 $19.8M 2.37%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Sci Arc Retirement Savings Plan Southern California Institute Of Architecture 2024

People (10)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
James Joseph Puplava President CFP Mar 1985 (41y) 75% or more
Christopher Michael Puplava Registered representative Nov 2009 (17y)
Ryan James Puplava Registered representative Jun 2010 (16y)
Robert Thomas Bernard Registered representative Apr 2011 (15y)
William Terry Puplava Registered representative Aug 2017 (9y)
Crystal K Colbert Registered representative CFP Jun 2022 (4y)
Xavier I Stonehouse Registered representative Mar 2024 (2y)
Nicholas D Kile Registered representative Dec 2024 (2y)
Brendan Robert Mc Murtrie Registered representative CFP Mar 2026 (0y)
Ryan Douglas Preiss Registered representative Jun 2026 (0y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (1)

PlanSponsorParticipantsPlan assetsAs of
Sci Arc Retirement Savings Plan Southern California Institute Of Architecture 98 $21.1M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 06/23/2026 981 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Selection of other advisers

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports having custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 23, 2026.

View current Form ADV (SEC/IAPD) ↗