Gerald Baker Financial Group, L.L.C.Dba Baker Financial Services
- Regulatory AUM
- $909M
- Discretionary
- $909M
- Clients
- 482
- Avg AUM / client
- $1.9M
- Accounts
- 1,347
- Employees
- 7
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Feb 19, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 389 | $125M | 13.7% |
| High net worth individuals | 86 | $738M | 81.2% |
| Pension and profit sharing plans | 7 | $46.4M | 5.1% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Gerald Ray Baker | Manager | Chartered Financial Consultant | Mar 1994 (32y) | 75% or more |
| Cliff Earl Mead | Owner | CFP | Nov 2003 (23y) | Less than 5% |
| Baker, Sandra, Sue | Owner | Jan 2005 (22y) | Less than 5% | |
| Chad Michael Mcmillan | Chief Compliance Officer | CFP | Jan 2005 (22y) | Less than 5% |
| David Martin Wilkins | Registered representative | Mar 2005 (21y) | ||
| Kristen Renee West | Registered representative | Apr 2024 (2y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 02/19/2026 | 1000 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- Charles Schwab & Co. $909M (100% of AUM) Feb 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Feb 19, 2026.
View current Form ADV (SEC/IAPD) ↗