La Jolla Asset Management, Inc.
- Regulatory AUM
- $66.4M
- Discretionary
- $66.4M
- Clients
- 35
- Avg AUM / client
- $1.9M
- Accounts
- 74
- Employees
- 2
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Sep 10, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 10 | $6.6M | 9.91% |
| High net worth individuals | 25 | $59.8M | 90.1% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Robert Waltz | President, Ceo & Secretary | May 1995 (31y) | 50% – 75% | |
| Traylor, Robert, C | Direct Owner | Nov 1996 (30y) | 5% – 10% | |
| Waltz, Nell, Foster | General Partner | Dec 1997 (29y) | GP / trustee / elected manager of Thomas & Nell Waltz Family Lp (indirect) | |
| Hensel, William, Scott | Managing Director & Chief Compliance Officer | Mar 2000 (27y) | 10% – 25% |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| The Thomas & Nell Waltz Family Lp | Direct Owner | Nov 1996 | A | 10% – 25% |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/17/2026 | 991 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $56.8M (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Sep 10, 2026.
View current Form ADV (SEC/IAPD) ↗