Advisornet Financial, Inc.
SEC-registered
Insurance-Affiliated · Mid-sized ($1B–$10B)
CRD 113074
· SEC file 801-77035
· Minnetonka, MN
· www.linkedin.com
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ADV data as of Mar 25, 2026
- Regulatory AUM
- $3.1B
- Discretionary
- $3.1B
- Clients
- 3,514
- Avg AUM / client
- $896K
- Accounts
- 9,293
- Employees
- 131
AUM over time
$102M
$3.9B
Aug 2012
Dec 2025
Annual snapshots from Form ADV filings · as of Mar 25, 2026
Investments (13F portfolio — 2,251 positions, $1,931,806,606)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Ishares S&P 500 Index | ETF | $93,666,282 | 143,394 | 4.85% | 2.97% |
| 2 | Dimensional Us Core Equity Market Etf | ETF | $47,811,598 | 1,059,654 | 2.48% | 1.52% |
| 3 | Dimensional International Core Equity 2 Etf | ETF | $40,900,307 | 1,151,149 | 2.12% | 1.3% |
| 4 | Jpmorgan Ultra Short Income Etf | ETF | $40,587,472 | 801,965 | 2.1% | 1.29% |
| 5 | Ishares Aggregate Bond Etf | ETF | $33,571,017 | 338,179 | 1.74% | 1.07% |
| 6 | Capital Group International Focus Equity Etf | ETF | $32,781,939 | 1,111,629 | 1.7% | 1.04% |
| 7 | Vanguard Ftse Developed Markets Etf | ETF | $31,666,962 | 494,179 | 1.64% | 1.01% |
| 8 | Apple Inc | Stock | $29,957,207 | 118,039 | 1.55% | 0.95% |
| 9 | Dimensional U.S. Core Equity 2 Etf | ETF | $27,273,882 | 701,850 | 1.41% | 0.87% |
| 10 | Putnam Focused Large Cap Value Etf | ETF | $26,179,753 | 564,219 | 1.36% | 0.83% |
| 11 | Vanguard Total Stock Market Etf | ETF | $26,096,608 | 81,346 | 1.35% | 0.83% |
| 12 | Spdr Gold Etf | ETF | $25,978,328 | 60,374 | 1.34% | 0.82% |
| 13 | Ishares Core S&P Mid Cap Etf | ETF | $25,747,471 | 381,275 | 1.33% | 0.82% |
| 14 | Vanguard Growth Etf | ETF | $25,629,346 | 58,677 | 1.33% | 0.81% |
| 15 | Schwab Us Dividend Equity Etf | ETF | $24,735,403 | 806,239 | 1.28% | 0.79% |
| 16 | Dimensional Emerging Markets Core Equity 2 Etf | ETF | $23,783,658 | 688,384 | 1.23% | 0.76% |
| 17 | Microsoft | Stock | $23,024,559 | 62,200 | 1.19% | 0.73% |
| 18 | Nvidia Corporation Com | Stock | $22,837,086 | 130,947 | 1.18% | 0.73% |
| 19 | Vanguard Ftse Emerging Markets Etf | ETF | $22,759,941 | 421,090 | 1.18% | 0.72% |
| 20 | Anfield Universal Fixed Income Etf | ETF | $21,763,092 | 2,336,249 | 1.13% | 0.69% |
| 21 | Ishares Core Msci International Developed Markets Etf | ETF | $21,644,564 | 258,999 | 1.12% | 0.69% |
| 22 | Spdr S&P 500 Etf | ETF | $19,550,923 | 30,063 | 1.01% | 0.62% |
| 23 | Vanguard High Dividend Yield Index Etf | ETF | $19,275,744 | 130,154 | 1.0% | 0.61% |
| 24 | Ishares Trust Ishares 0 1 Year Treasury Bond Etf | ETF | $19,045,194 | 172,526 | 0.99% | 0.6% |
| 25 | State Street Spdr Portfolio S&P 500 Etf | ETF | $19,016,886 | 248,457 | 0.98% | 0.6% |
Top 25 of 2,251 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 2,576 | $868M | 27.6% |
| High net worth individuals | 923 | $2.3B | 71.9% |
| Charitable organizations | 6 | $11.4M | 0.36% |
| Corporations and other businesses | 9 | $5.7M | 0.18% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Harmelin & Associates 401(k) Profit Sharing Plan & Trust Harmelin & Associates | 2024 | |
| Veltek Associates Inc 401(k) Profit Sharing Plan & Trust Veltek Associates Inc | 2024 | |
| Minco Products, Inc. 401 K Savings And Profit Sharing Plan Minco Products, Inc. | 2024 |
People (61)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| May, Daniel, John | Direct Owner | Aug 1999 (27y) | 25% – 50% | |
| James Anthony Komoszewski | Ceo & President & Chairman | Nov 2019 (7y) | Less than 5% | |
| Jennifer Lynn Haas | Coo / Director | Nov 2021 (5y) | Less than 5% | |
| Evan Alfred Chang | Svp, Cco | Jul 2022 (4y) | Less than 5% | |
| James Lee Massey | Registered representative | Dec 2004 (22y) | ||
| Paul Clinton Stein | Registered representative | CFP | May 2013 (13y) | |
| David Scott Weinbach | Registered representative | CFP | Jan 2014 (13y) | |
| David Arnold Schwandt | Registered representative | CFP Chartered Financial Consultant | Jan 2014 (13y) | |
| David Michael Robert Zack | Registered representative | CFP | Jan 2014 (13y) | |
| Amy Jensen Wolff | Registered representative | CFP | Jan 2014 (13y) | |
| Brady William Schmidt | Registered representative | CFP | Jan 2014 (13y) | |
| Chad Niel Norling | Registered representative | CFP | Jan 2014 (13y) | |
| Daniel Thomas Harrington | Registered representative | Jan 2014 (13y) | ||
| Joseph Paul Nelson | Registered representative | CFP | Jan 2014 (13y) | |
| Joshua David Canniff | Registered representative | CFP | Jan 2014 (13y) | |
| Paul Donald Drach | Registered representative | CFP Chartered Financial Consultant | Jan 2014 (13y) | |
| Robert John Mc Hattie | Registered representative | Jan 2014 (13y) | ||
| Geoffrey Dale Klein | Registered representative | Mar 2014 (12y) | ||
| Joshua Allen Webskowski | Registered representative | CFP | Jun 2014 (12y) | |
| Bradley Raymond Konopaske | Registered representative | Apr 2016 (10y) | ||
| Julian Zavala | Registered representative | Jul 2016 (10y) | ||
| Nicholas Scott Key | Registered representative | Jul 2016 (10y) | ||
| Walter Roy Bomgren | Registered representative | Apr 2017 (9y) | ||
| John Randal Judd | Registered representative | Jun 2018 (8y) | ||
| Jared Scott Price | Registered representative | Jun 2018 (8y) | ||
| Sean Patrick Barrett | Registered representative | Oct 2018 (8y) | ||
| Steven Allen Musch | Registered representative | Mar 2019 (7y) | ||
| Eric Simon Kallal | Registered representative | Mar 2019 (7y) | ||
| George Carlin Mc Cabe | Registered representative | May 2019 (7y) | ||
| Ryan Charles Gandurski | Registered representative | May 2019 (7y) | ||
| Timothy Carlin Mccabe | Registered representative | CFP | Jun 2019 (7y) | |
| William Will | Registered representative | CFA | Aug 2020 (6y) | |
| Kimberly Jean Brumbaugh | Registered representative | Jul 2021 (5y) | ||
| Andrew Michael Storti | Registered representative | Jul 2021 (5y) | ||
| Daniel John Klein | Registered representative | CFP | Dec 2021 (5y) | |
| Robert Charles Beveroth | Registered representative | Dec 2021 (5y) | ||
| John Joseph Karpinsky | Registered representative | Dec 2021 (5y) | ||
| Ryan Jon Keshemberg | Registered representative | CFP | Mar 2022 (4y) | |
| Zachary Brian Morgan | Registered representative | CFP CFA | Jun 2022 (4y) | |
| Shawn Jeanette Larson | Registered representative | Sep 2022 (4y) | ||
| Chad David Olson | Registered representative | CFP | Oct 2022 (4y) | |
| Christopher John Martin | Registered representative | CFP | Dec 2022 (4y) | |
| Daniel Michael Bonkoski | Registered representative | Aug 2023 (3y) | ||
| Benjamin Linzy Waples | Registered representative | Aug 2023 (3y) | ||
| Anthony Richard Rubino | Registered representative | Sep 2023 (3y) | ||
| Dylan Todd Mueller Merchant | Registered representative | Nov 2023 (3y) | ||
| Justin Patrick Gervais | Registered representative | CFP | Dec 2023 (3y) | |
| James Earl Mattson | Registered representative | Jan 2024 (3y) | ||
| Brenden Thomas Fitzpatrick | Registered representative | Nov 2024 (2y) | ||
| Veralynn Mary Morris | Registered representative | Dec 2024 (2y) | ||
| Kevin Dean Hemme | Registered representative | Jan 2025 (2y) | ||
| Phoebe Taylor Bird | Registered representative | Mar 2025 (1y) | ||
| Taylor James Sundeen | Registered representative | CFP | Mar 2025 (1y) | |
| Jacqueline Ann Fursman | Registered representative | Mar 2025 (1y) | ||
| Erik Daniel Howe | Registered representative | CFP | Mar 2025 (1y) | |
| Luke Charles Wojciechowski | Registered representative | Nov 2025 (1y) | ||
| Eric V Bennett | Registered representative | Jan 2026 (1y) | ||
| Julia Slobodnik | Registered representative | Feb 2026 (0y) | ||
| Cory Steven Zafke | Registered representative | Feb 2026 (0y) | ||
| Michael John Townsend | Registered representative | Mar 2026 (0y) | ||
| Timothy James Sigstad | Registered representative | Jul 2026 (0y) |
Undisclosed: 35% – 75% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (3)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Harmelin & Associates 401(k) Profit Sharing Plan & Trust | Harmelin & Associates | 245 | $35.9M | 01/01/2024 |
| Veltek Associates Inc 401(k) Profit Sharing Plan & Trust | Veltek Associates Inc | 178 | $27.0M | 01/01/2024 |
| Minco Products, Inc. 401 K Savings And Profit Sharing Plan | Minco Products, Inc. | 345 | $62.3M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/25/2026 | 1.63 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
This firm answered "yes" to a disciplinary item on its latest filing. Detailed disclosure pages for this filing have not been imported yet — see the source filing below.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Other fees
- • MONTHLY FEE
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
- • Educational seminars/workshops
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $1.8B (57% of AUM) Mar 2026
- Fidelity Distributors Company Llc $280M (9% of AUM) Mar 2026
- Pershing $239M (10% of AUM) Jan 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 25, 2026.
View current Form ADV (SEC/IAPD) ↗