Gould Asset Management Llc
- Regulatory AUM
- $1.0B
- Discretionary
- $995M
- Clients
- 363
- Avg AUM / client
- $2.8M
- Accounts
- 644
- Employees
- 15
AUM over time
Annual snapshots from Form ADV filings · as of Apr 16, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 120 | $77.5M | 7.5% |
| High net worth individuals | 229 | $917M | 88.6% |
| Charitable organizations | 14 | $40.3M | 3.89% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Scpmg Keogh Plan Southern California Permanente Medical Group | 2024 | |
| Proskauer Rose Llp Savings Plan For Staff And Partners Proskauer Rose Llp | 2024 | |
| Oyo Corporation U.S.A. Employees' 401(k) Retirement Plan Oyo Corporation U.S.A. | 2024 |
People (9)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Donald Paul Gould | President, Chief Investment Officer | Apr 1999 (27y) | 25% – 50% | |
| Paul Mathias Goldensohn | Member | Apr 1999 (27y) | 5% – 10% | |
| Thomas Keylon Carr | Chief Compliance Officer, Senior Portfolio Manager | CFP | Aug 2002 (24y) | 5% – 10% |
| Scott Bradley Smith | Senior Portfolio Manager | CFA | Sep 2004 (22y) | 5% – 10% |
| John Joseph Debiase | Senior Portfolio Manager | CFA | Jul 2012 (14y) | 5% – 10% |
| Derek Matthew Baldwin | Registered representative | CFA | Nov 2014 (12y) | |
| Serena C Lam | Registered representative | CFP | Mar 2019 (7y) | |
| Jezmier Johnson Oliveros | Registered representative | Apr 2024 (2y) | ||
| John Matthew Heitkemper | Registered representative | CFA | Nov 2024 (2y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Cambridge Investment Group, Inc | Member | May 2022 | A | 25% – 50% |
| Donald P. Gould 2020 Grat | Donald P. Gould, Trustee | Jul 2020 | A | Less than 5% |
| Donald P. Gould 2021 Grat | Donald P. Gould, Trustee | Jul 2021 | A | Less than 5% |
Undisclosed: 0% – 30% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (3)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Scpmg Keogh Plan | Southern California Permanente Medical Group | 11,088 | $7.9B | 01/01/2024 |
| Proskauer Rose Llp Savings Plan For Staff And Partners | Proskauer Rose Llp | 891 | $394M | 01/01/2024 |
| Oyo Corporation U.S.A. Employees' 401(k) Retirement Plan | Oyo Corporation U.S.A. | 239 | $59.6M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/16/2026 | 924 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
- • Performance-based fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Other services
Custody
Reported custodians
- National Financial Services (Fidelity) $813M (79% of AUM) Apr 2026
- Fidelity Investments $471M (67% of AUM) Oct 2023
- Charles Schwab & Co. $175M (17% of AUM) Apr 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 16, 2026.
View current Form ADV (SEC/IAPD) ↗