AUMdb

Pacific Wealth Management, Llc

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 113217 · SEC file 801-77277 · San Diego, CA · WWW.PACWEALTH.COM
☆ Save with Pro ADV data as of Apr 01, 2026
Regulatory AUM
$372M
Discretionary
$365M
Clients
209
Avg AUM / client
$1.8M
Accounts
529
Employees
6

AUM over time

$145M $372M
Oct 15, 2012 Apr 1, 2026

Reported AUM from Form ADV filings, plotted by filing date · as of Apr 01, 2026

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 107 $67.4M 18.1%
High net worth individuals 102 $305M 81.9%

People (8)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
Justin Chandler Kuntz Managing Member, Cco CFP Nov 2013 (13y) ≈ 37.5% – 75% via Jm Kuntz 2022 Trust
Kuntz, Montana, Rae Trustee Jan 2023 (4y) ≈ 37.5% – 75% via Jm Kuntz 2022 Trust
Michael Leonard Lim Registered representative Feb 2003 (23y)
John Philip Mayer Registered representative CFP Oct 2018 (8y)
Marjorie Ford Smith Registered representative CFP Jun 2021 (5y)
Isaac J Cardoza Registered representative CFP Nov 2023 (3y)
James Chandler Kuntz Registered representative Jan 2025 (2y)
Maryam Pilar Anaya Registered representative Aug 2025 (1y)

Entity owners (Schedule A/B)

EntityTitle / statusSinceSch.Ownership
Jm Kuntz 2022 Trust Member Jan 2023 A 75% or more

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Estimated effective ownership (look-through of filed bands):

  • Justin Chandler Kuntz: 50% – 75% of Jm Kuntz 2022 Trust × 75% – 100% direct ≈ 37.5% – 75% of the firm
  • Kuntz, Montana, Rae: 50% – 75% of Jm Kuntz 2022 Trust × 75% – 100% direct ≈ 37.5% – 75% of the firm

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 04/01/2026 907 KB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

No disciplinary events reported on the firm's latest Form ADV filing.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Fixed fees
  • Other fees
  • % OF ASSETS MONITORED

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Selection of other advisers
  • Other services

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 01, 2026.

View current Form ADV (SEC/IAPD) ↗