AUMdb

Rhodes Investment Advisors, Inc.

SEC-registered Insurance-Affiliated · Small ($100M–$1B) CRD 114245 · SEC file 801-117510 · Fort Worth, TX · WWW.PALMERRETIREMENT.COM
☆ Save with Pro ADV data as of Oct 10, 2025
Regulatory AUM
$376M
Discretionary
$185M
Clients
815
Avg AUM / client
$462K
Accounts
815
Employees
9

AUM over time

$227M $376M
Sep 18, 2019 Oct 10, 2025

Reported AUM from Form ADV filings, plotted by filing date · as of Oct 10, 2025

Who they serve

Client typeClientsAUM% of AUM
Individuals (non-high net worth) 799 $294M 78.1%
Pension and profit sharing plans 16 $82.5M 21.9%

Retirement plan clients

Plans that reported this firm as an investment service provider on Form 5500 Schedule C.

Plan Location Plan year
Fox Electric I, Ltd. 401(k) Plan Fox Electric I, Ltd. 2024

People (9)

roster as of Jul 20, 2026
NameRole / titleCredentialsWith firm sinceOwnership
J. Gordon Rhodes President, Cco, Ceo, Shareholder Jun 2004 (22y) 75% or more
Craig Scott Wade Registered representative Jan 1997 (30y)
John Rush Vann Registered representative May 2002 (24y)
James David Palmer Registered representative Jul 2002 (24y)
Timothy Robert Singleton Registered representative CFP Mar 2004 (22y)
Joseph William Jones Registered representative Oct 2015 (11y)
Kevin Michael Varrichio Registered representative Aug 2016 (10y)
Guy Marc Cumbie Registered representative CFP Feb 2021 (5y)
Jordan Jones Registered representative Mar 2026 (0y)

Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.

Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.

Retirement plans served (1)

PlanSponsorParticipantsPlan assetsAs of
Fox Electric I, Ltd. 401(k) Plan Fox Electric I, Ltd. 269 $16.5M 01/01/2024

From Form 5500 service-provider disclosures.

Documents (1 archived)

FormPeriodSize
Form ADV (full filing) 10/10/2025 1.11 MB View · PDF · Source ↗

Archived copies of the firm's regulatory filings, versioned by content hash.

Disciplinary disclosures

This firm answered "yes" to a disciplinary item on its latest filing. Detailed disclosure pages for this filing have not been imported yet — see the source filing below.

How they charge

  • Percentage of assets under management
  • Hourly charges
  • Commissions

Services

  • Financial planning services
  • Portfolio management for individuals/small businesses
  • Portfolio management for businesses/institutional clients
  • Selection of other advisers

Custody

Reported custodians

Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).

Firm reports it does not have custody of client funds or securities (Item 9.A).

Source

All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Oct 10, 2025.

View current Form ADV (SEC/IAPD) ↗