Certified Financial Strategies Corporation
- Regulatory AUM
- $144M
- Discretionary
- $115M
- Clients
- 155
- Avg AUM / client
- $932K
- Accounts
- 306
- Employees
- 1
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Sep 15, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 94 | $39.8M | 27.6% |
| High net worth individuals | 53 | $97.6M | 67.6% |
| Pension and profit sharing plans | 1 | $1.4M | 1.0% |
| Charitable organizations | 1 | $1.2M | 0.8% |
| Corporations and other businesses | 2 | $860K | 0.6% |
| Other | 4 | $3.5M | 2.46% |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Roger Steven Asel | President/Chief Compliance Officer | CFP | Jun 1976 (50y) | 75% or more |
| Jason Alan Edgerton | Registered representative | CFP | Mar 2016 (11y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/06/2026 | 912 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $131M (98% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Sep 15, 2026.
View current Form ADV (SEC/IAPD) ↗