Morris Financial Concepts, Inc.
- Regulatory AUM
- $538M
- Discretionary
- $521M
- Clients
- 294
- Avg AUM / client
- $1.8M
- Accounts
- 938
- Employees
- 10
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 05, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 176 | $92.6M | 17.2% |
| High net worth individuals | 117 | $441M | 81.9% |
| Pension and profit sharing plans | 1 | $4.9M | 0.91% |
People (9)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Kyra Hollowell Morris | President | CFP | Jan 2001 (26y) | 75% or more |
| James Tucker Morris | Chief Compliance Officer | Mar 2014 (12y) | 10% – 25% | |
| Stephen Barton Valley | Registered representative | CFA | Feb 2020 (6y) | |
| Mimi Jo Huss | Registered representative | Jun 2021 (5y) | ||
| Barbara Leahy Fallon | Registered representative | CFP | Nov 2024 (2y) | |
| Andy Li | Registered representative | Jan 2025 (2y) | ||
| Dannae Catherine Enright | Registered representative | CFP | Sep 2025 (1y) | |
| Steven Bradley Kingsley | Registered representative | CFP | Sep 2025 (1y) | |
| Nathan Edward White | Registered representative | CFP | Feb 2026 (0y) |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/05/2026 | 1.06 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
Custody
Reported custodians
- Charles Schwab & Co. $268M (50% of AUM) Mar 2026
- Fidelity Brokerage Services $250M (46% of AUM) Mar 2026
- National Financial Services (Fidelity) $107M (40% of AUM) Jun 2020
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 05, 2026.
View current Form ADV (SEC/IAPD) ↗