Pacific Asset Management, Llc
- Regulatory AUM
- $385M
- Discretionary
- $385M
- Clients
- 377
- Avg AUM / client
- $1.0M
- Accounts
- 377
- Employees
- 7
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jun 11, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 248 | $91.5M | 23.8% |
| High net worth individuals | 122 | $280M | 72.7% |
| Pension and profit sharing plans | 5 | $9.6M | 2.5% |
| Corporations and other businesses | 2 | $4.0M | 1.04% |
People (6)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Cox, Donald, Francis | Managing Member | Nov 1998 (28y) | 10% – 25% | |
| Brian Whitfield Cox | Managing Member | Feb 2009 (18y) | 25% – 50% | |
| Joshua A Morin | Chief Compliance Officer | CFP | Jan 2015 (12y) | 25% – 50% |
| Gary Lee Lucy | Registered representative | CFP | Dec 1998 (28y) | |
| Ralph Gregory Latza | Registered representative | CFP | May 2021 (5y) | |
| Peter Anthony Sayah | Registered representative | Nov 2025 (1y) |
Undisclosed: 0% – 40% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/11/2026 | 1000 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $377M (98% of AUM) Jun 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 11, 2026.
View current Form ADV (SEC/IAPD) ↗