Peak Financial Advisors, Llc
- Regulatory AUM
- $269M
- Discretionary
- $267M
- Clients
- 122
- Avg AUM / client
- $2.2M
- Accounts
- 409
- Employees
- 3
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 03, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 50 | $20.1M | 7.5% |
| High net worth individuals | 70 | $243M | 90.3% |
| Charitable organizations | 1 | $4.7M | 1.73% |
| Corporations and other businesses | 1 | $1.3M | 0.49% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Brian Timothy Sells | Majority Owner, Managing Partner, Chief Investment Officer | CFP | May 1997 (29y) | 75% or more |
| Haverley, Lorraine, Elizabeth | Chief Compliance Officer | May 2001 (25y) | Less than 5% | |
| Debbie Joyclyn Freeman | Partner, Director Of Tax And Financial Planning | CFP | Jan 2012 (15y) | 5% – 10% |
Undisclosed: 0% – 20% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/03/2026 | 913 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $269M (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 03, 2026.
View current Form ADV (SEC/IAPD) ↗