Demars Financial Group Llc
- Regulatory AUM
- $374M
- Discretionary
- $374M
- Clients
- 502
- Avg AUM / client
- $745K
- Accounts
- 1,250
- Employees
- 3
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 03, 2026
Investments (13F portfolio — 103 positions, $303,728,707)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Invesco Exchange Traded Fd T | S&P500 QUALITY | $46,896,359 | 623,705 | 15.4% | 12.5% |
| 2 | Invesco Exchange Traded Fd T | S&P 500 TOP 50 | $42,278,669 | 775,044 | 13.9% | 11.3% |
| 3 | Ishares Tr | FLTG RATE NT ETF | $36,041,749 | 707,394 | 11.9% | 9.64% |
| 4 | Ishares Tr | S&P 100 ETF | $31,970,820 | 100,515 | 10.5% | 8.55% |
| 5 | Berkshire Hathaway Inc Del | CL B NEW | $15,744,447 | 32,856 | 5.18% | 4.21% |
| 6 | Vaneck Etf Trust | IG FLOATING RATE | $14,687,449 | 576,430 | 4.84% | 3.93% |
| 7 | Nvidia Corporation | COM | $8,762,336 | 50,243 | 2.88% | 2.34% |
| 8 | Bwx Technologies Inc | COM | $7,269,669 | 35,550 | 2.39% | 1.94% |
| 9 | Marathon Pete Corp | COM | $7,184,334 | 29,422 | 2.37% | 1.92% |
| 10 | Apple Inc | COM | $6,065,853 | 23,901 | 2.0% | 1.62% |
| 11 | Spdr Index Shs Fds | STATE STREET SPD | $4,374,532 | 70,466 | 1.44% | 1.17% |
| 12 | Ishares Tr | MSCI CHINA ETF | $4,261,963 | 75,863 | 1.4% | 1.14% |
| 13 | Sprott Asset Management Lp | PHYSICAL GOLD AN | $3,886,465 | 81,443 | 1.28% | 1.04% |
| 14 | Ea Series Trust | STRIVE 1000 GRWT | $3,220,966 | 68,670 | 1.06% | 0.86% |
| 15 | Proshares Tr | ULTRAPRO QQQ | $3,172,258 | 76,110 | 1.04% | 0.85% |
| 16 | Spdr Series Trust | STATE STREET SPD | $2,904,481 | 51,334 | 0.96% | 0.78% |
| 17 | Amazon Com Inc | COM | $2,669,690 | 12,818 | 0.88% | 0.71% |
| 18 | Alphabet Inc | CAP STK CL C | $2,060,845 | 7,184 | 0.68% | 0.55% |
| 19 | Salesforce Inc | COM | $1,989,095 | 10,656 | 0.65% | 0.53% |
| 20 | Ea Series Trust | STRIVE US SEMICO | $1,970,544 | 27,360 | 0.65% | 0.53% |
| 21 | Chubb Ltd Switz | COM | $1,864,363 | 5,720 | 0.61% | 0.5% |
| 22 | Taiwan Semiconductor Manufac | SPONSORED ADS | $1,760,148 | 5,208 | 0.58% | 0.47% |
| 23 | Chevron Corporation | COM | $1,734,020 | 8,381 | 0.57% | 0.46% |
| 24 | Dell Technologies Inc | CL C | $1,563,667 | 9,527 | 0.51% | 0.42% |
| 25 | Bristol Myers Squibb Co | COM | $1,542,718 | 25,436 | 0.51% | 0.41% |
Top 25 of 103 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 333 | $88.5M | 23.7% |
| High net worth individuals | 165 | $285M | 76.3% |
| Other | 4 | $180K | 0.05% |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| David Theodore Demars | Managing Member/Chief Compliance Officer | CFP Chartered Financial Consultant | Mar 1999 (27y) | 75% or more |
| Brent Melvin Sears | Registered representative | CFP Chartered Financial Consultant | Jan 2020 (7y) | |
| Taylor David Demars | Registered representative | CFP | Aug 2020 (6y) | |
| Richard Ryan Kennedy | Registered representative | Feb 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/03/2026 | 1.01 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
This firm answered "yes" to a disciplinary item on its latest filing. Detailed disclosure pages for this filing have not been imported yet — see the source filing below.
How they charge
- • Percentage of assets under management
- • Hourly charges
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- National Financial Services (Fidelity) $243M (65% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 03, 2026.
View current Form ADV (SEC/IAPD) ↗