Sage Financial Group Inc.
SEC-registered
Wealth Manager · Mid-sized ($1B–$10B)
CRD 116574
· SEC file 801-61553
· West Conshohocken, PA
· WWW.LINKEDIN.COM
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ADV data as of Jun 30, 2026
- Regulatory AUM
- $4.3B
- Discretionary
- $3.9B
- Clients
- 1,116
- Avg AUM / client
- $3.8M
- Accounts
- 4,334
- Employees
- 28
AUM over time
$958M
$4.3B
Nov 2011
Jun 2026
Annual snapshots from Form ADV filings · as of Jun 30, 2026
Investments (13F portfolio — 107 positions, $1,537,100,494)
13F period Mar 31, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Schwab Strategic Tr | US LRG CAP ETF | $592,501,979 | 23,108,501 | 38.5% | 13.8% |
| 2 | Ishares Tr | CORE S&P MCP ETF | $98,230,251 | 1,454,616 | 6.39% | 2.29% |
| 3 | Ishares Tr | CORE S&P SCP ETF | $75,334,698 | 606,023 | 4.9% | 1.76% |
| 4 | Invesco Exchange Traded Fd T | S&P500 EQL WGT | $71,084,696 | 370,387 | 4.62% | 1.66% |
| 5 | Vanguard Index Fds | VALUE ETF | $69,381,839 | 353,628 | 4.51% | 1.62% |
| 6 | Vanguard Intl Equity Index F | FTSE EMR MKT ETF | $67,261,693 | 1,244,435 | 4.38% | 1.57% |
| 7 | Vanguard Index Fds | GROWTH ETF | $60,963,029 | 139,571 | 3.97% | 1.42% |
| 8 | Vanguard Intl Equity Index F | ALLWRLD EX US | $54,440,546 | 724,907 | 3.54% | 1.27% |
| 9 | Vanguard Index Fds | S&P 500 ETF SHS | $48,712,586 | 81,521 | 3.17% | 1.14% |
| 10 | Vanguard Index Fds | LARGE CAP ETF | $32,126,686 | 107,501 | 2.09% | 0.75% |
| 11 | Schwab Strategic Tr | US MID-CAP ETF | $30,477,130 | 984,403 | 1.98% | 0.71% |
| 12 | Vanguard Index Fds | REAL ESTATE ETF | $25,719,772 | 289,964 | 1.67% | 0.6% |
| 13 | Schwab Strategic Tr | US LCAP VA ETF | $23,551,181 | 772,170 | 1.53% | 0.55% |
| 14 | Schwab Strategic Tr | US SML CAP ETF | $20,474,000 | 704,058 | 1.33% | 0.48% |
| 15 | Vanguard Index Fds | SML CP GRW ETF | $19,488,751 | 64,479 | 1.27% | 0.45% |
| 16 | Vanguard Index Fds | MCAP VL IDXVIP | $19,181,869 | 104,091 | 1.25% | 0.45% |
| 17 | Vanguard Index Fds | MID CAP ETF | $18,329,494 | 63,826 | 1.19% | 0.43% |
| 18 | Schwab Strategic Tr | US TIPS ETF | $16,603,863 | 623,971 | 1.08% | 0.39% |
| 19 | Spdr Series Trust | STATE STREET SPD | $15,044,316 | 159,064 | 0.98% | 0.35% |
| 20 | Schwab Strategic Tr | US LCAP GR ETF | $14,623,457 | 502,007 | 0.95% | 0.34% |
| 21 | Vanguard Index Fds | SMALL CP ETF | $14,065,455 | 53,701 | 0.92% | 0.33% |
| 22 | Ishares Tr | RUS 1000 GRW ETF | $12,704,174 | 29,794 | 0.83% | 0.3% |
| 23 | Vanguard Index Fds | SM CP VAL ETF | $10,157,910 | 46,757 | 0.66% | 0.24% |
| 24 | Vanguard Index Fds | MCAP GR IDXVIP | $9,551,568 | 37,115 | 0.62% | 0.22% |
| 25 | Ishares Inc | CORE MSCI EMKT | $8,569,853 | 122,865 | 0.56% | 0.2% |
Top 25 of 107 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 386 | $158M | 3.69% |
| High net worth individuals | 715 | $4.0B | 92.7% |
| Pooled investment vehicles (non-investment companies) | 4 | $87.0M | 2.03% |
| Pension and profit sharing plans | 3 | $22.2M | 0.52% |
| Charitable organizations | 7 | $44.5M | 1.04% |
| Corporations and other businesses | 1 | $3.1M | 0.07% |
Private funds (5)
Reported in Form ADV Section 7.B.(1), filing of Nov 2024 · $94.7M combined gross assets
| Fund | Type | Domicile | Gross assets | Owners |
|---|---|---|---|---|
| Sage Real Estate Fund Vii, L.P. | Real Estate Fund | Pennsylvania | $32.4M | 172 |
| Sage Real Estate Fund Vi, L.P. | Real Estate Fund | Pennsylvania | $22.9M | 150 |
| Sage Real Estate Fund Iv, L.P. | Real Estate Fund | Pennsylvania | $18.1M | 87 |
| Sage Qualified Opportunity Fund I, L.P. | Real Estate Fund | Pennsylvania | $10.6M | 97 |
| Sage Real Estate Fund V, L.P. | Real Estate Fund | Pennsylvania | $10.6M | 180 |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Road Carriers Local 707 Pension Fund Board Of Trustees Of The Road Carriers Local 707 Pension Fund | 2024 | |
| Scripps Clinic Medical Group, Inc. Retirement Savings Plan Scripps Clinic Medical Group, Inc. | 2024 |
People (21)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Alan Jeffrey Cohn | Co President, Cfo, Cio, Director | CFP | Oct 1991 (35y) | 25% – 50% |
| Stephen Leonard Cohn | Co President, Coo, Director | Oct 1991 (35y) | 25% – 50% | |
| John James Sion | Chief Compliance Officer, Partner | CFP | Jul 2002 (24y) | 5% – 10% |
| Mitchell Evan Bednoff | Vice President, Partner | Oct 2002 (24y) | 5% – 10% | |
| Ralph John Cetrulo | Registered representative | Feb 2000 (26y) | ||
| Jeffrey E Karpel | Registered representative | Aug 2006 (20y) | ||
| Andrew Cardwell Brown | Registered representative | CFP | Sep 2010 (16y) | |
| George Thomas Harris, Iii | Registered representative | Mar 2012 (14y) | ||
| Gregg Anthony Ridge | Registered representative | CFP | Jan 2013 (14y) | |
| Lucile Allen Steitz | Registered representative | CFP | Aug 2013 (13y) | |
| Brandon Allen Baker | Registered representative | Jul 2015 (11y) | ||
| Jason Mardinly | Registered representative | CFP | Sep 2017 (9y) | |
| Adam Greene | Registered representative | CFP | Oct 2017 (9y) | |
| Daphne Antigoni Richards | Registered representative | CFP | Sep 2020 (6y) | |
| Joseph Michael Gallagher | Registered representative | CFA | Mar 2021 (5y) | |
| Benjamin Robert Kogan | Registered representative | CFP | Oct 2021 (5y) | |
| Ross Cohn | Registered representative | CFP | Nov 2021 (5y) | |
| Daniel Scott Hochbaum | Registered representative | CFA | Sep 2022 (4y) | |
| William Anthony Malloy | Registered representative | CFA | Sep 2022 (4y) | |
| Ryan Adams Kraus | Registered representative | CFA | Mar 2023 (3y) | |
| Gary David Mitchell | Registered representative | Nov 2025 (1y) |
Undisclosed: 0% – 40% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Private funds (5, $94.7M gross assets)
| Fund | Type | Gross assets | Min. investment | Owners |
|---|---|---|---|---|
| Sage Real Estate Fund Vii, L.P. | Real Estate Fund | $32.4M | $50.0K | 172 |
| Sage Real Estate Fund Vi, L.P. | Real Estate Fund | $22.9M | $50.0K | 150 |
| Sage Real Estate Fund Iv, L.P. | Real Estate Fund | $18.1M | $50.0K | 87 |
| Sage Qualified Opportunity Fund I, L.P. | Real Estate Fund | $10.6M | $50.0K | 97 |
| Sage Real Estate Fund V, L.P. | Real Estate Fund | $10.6M | $50.0K | 180 |
From Form ADV Section 7.B private fund reporting.
Retirement plans served (2)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Road Carriers Local 707 Pension Fund | Board Of Trustees Of The Road Carriers Local 707 Pension Fund | 133 | $664M | 02/01/2024 |
| Scripps Clinic Medical Group, Inc. Retirement Savings Plan | Scripps Clinic Medical Group, Inc. | 1,073 | $962M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 06/30/2026 | 1.88 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
- • Performance-based fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for pooled investment vehicles
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $4.0B (94% of AUM) Jun 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jun 30, 2026.
View current Form ADV (SEC/IAPD) ↗