Windsor Capital Management, Llc
- Regulatory AUM
- $703M
- Discretionary
- $703M
- Clients
- 543
- Avg AUM / client
- $1.3M
- Accounts
- 1,204
- Employees
- 8
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Jan 16, 2026
Investments (13F portfolio — 127 positions, $384,782,899)
13F period Jun 30, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Ishares Tr | CORE S&P500 ETF | $44,276,298 | 59,122 | 11.5% | 6.29% |
| 2 | Spdr Series Trust | ST STR P500VAL | $20,234,036 | 332,851 | 5.26% | 2.88% |
| 3 | Spdr Series Trust | ST STR P500ETF | $19,583,077 | 222,838 | 5.09% | 2.78% |
| 4 | Ishares Tr | CORE S&P MCP ETF | $18,746,752 | 243,117 | 4.87% | 2.67% |
| 5 | Ishares Tr | ESG AW MSCI EAFE | $18,268,097 | 177,687 | 4.75% | 2.6% |
| 6 | Spdr Series Trust | ST STR SP600 SML | $16,785,249 | 291,056 | 4.36% | 2.39% |
| 7 | Ishares Tr | IBDS DEC28 ETF | $13,036,312 | 516,289 | 3.39% | 1.85% |
| 8 | Ishares Tr | IBONDS DEC 29 | $13,029,526 | 562,587 | 3.39% | 1.85% |
| 9 | Spdr Series Trust | ST STR P400MID | $10,634,852 | 157,413 | 2.76% | 1.51% |
| 10 | Ishares Tr | IBONDS DEC 2031 | $9,039,225 | 433,744 | 2.35% | 1.29% |
| 11 | Ishares Tr | FLTG RATE NT ETF | $8,851,019 | 173,379 | 2.3% | 1.26% |
| 12 | Ishares Tr | IBONDS 27 ETF | $8,813,665 | 363,900 | 2.29% | 1.25% |
| 13 | Spdr Series Trust | ST STR CONV ETF | $8,711,595 | 80,797 | 2.26% | 1.24% |
| 14 | Invesco Exch Traded Fd Tr Ii | VAR RATE PFD | $8,360,350 | 343,905 | 2.17% | 1.19% |
| 15 | Vanguard Tax Managed Fds | VAN FTSE DEV MKT | $8,251,373 | 115,808 | 2.14% | 1.17% |
| 16 | Spdr Index Shs Fds | ST PORT MARK ETF | $8,066,485 | 155,783 | 2.1% | 1.15% |
| 17 | Ishares Tr | IBONDS DEC 2030 | $7,770,891 | 356,462 | 2.02% | 1.1% |
| 18 | Apple Inc | COM | $7,671,419 | 26,511 | 1.99% | 1.09% |
| 19 | J P Morgan Exchange Traded F | INTL BD OPP ETF | $7,442,983 | 153,939 | 1.93% | 1.06% |
| 20 | Select Sector Spdr Tr | ST STR TECHN ETF | $6,715,643 | 35,249 | 1.75% | 0.95% |
| 21 | Ssga Active Etf Tr | ST STR BL LN ETF | $5,093,339 | 126,416 | 1.32% | 0.72% |
| 22 | J P Morgan Exchange Traded F | ULTRA SHRT ETF | $4,964,942 | 98,179 | 1.29% | 0.71% |
| 23 | J P Morgan Exchange Traded F | BET USD HIG ETF | $4,882,653 | 105,925 | 1.27% | 0.69% |
| 24 | Ishares Tr | CRE U S REIT ETF | $4,506,481 | 67,817 | 1.17% | 0.64% |
| 25 | J P Morgan Exchange Traded F | EQUITY PREMIUM | $4,482,521 | 79,364 | 1.16% | 0.64% |
Top 25 of 127 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 275 | $250M | 35.5% |
| High net worth individuals | 183 | $374M | 53.2% |
| Pension and profit sharing plans | 66 | $46.1M | 6.55% |
| Charitable organizations | 6 | $8.9M | 1.27% |
| Corporations and other businesses | 13 | $24.4M | 3.47% |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Darren Lane Whitehurst | Chief Manager | Feb 1999 (28y) | ≈ 37.5% – 75% via Whitehurst Financial Services, Inc. | |
| Donald Edward Peppler | Chief Compliance Officer | Jan 2008 (19y) | ≈ 18.75% – 50% via Peppler Capital Advisors, Inc | |
| Carolin Alaverdian | Registered representative | Nov 2008 (18y) | ||
| Frederick Anthony Petrino | Registered representative | Jul 2009 (17y) | ||
| Lewis Richard Coffey | Registered representative | Nov 2013 (13y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Whitehurst Financial Services, Inc. | Owner | Jan 2001 | A | 50% – 75% |
| Peppler Capital Advisors, Inc | Owner | Sep 2009 | A | 25% – 50% |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Darren Lane Whitehurst: 75% – 100% of Whitehurst Financial Services, Inc. × 50% – 75% direct ≈ 37.5% – 75% of the firm
- Donald Edward Peppler: 75% – 100% of Peppler Capital Advisors, Inc × 25% – 50% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 01/16/2026 | 921 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $703M (100% of AUM) Jan 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jan 16, 2026.
View current Form ADV (SEC/IAPD) ↗