Heffernan Advisory, Inc.
- Regulatory AUM
- $410M
- Discretionary
- $410M
- Clients
- 357
- Avg AUM / client
- $1.1M
- Accounts
- 679
- Employees
- 12
AUM over time
Annual snapshots from Form ADV filings · as of Jul 17, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 182 | $77.5M | 18.9% |
| High net worth individuals | 165 | $323M | 78.9% |
| Pension and profit sharing plans | 5 | $6.1M | 1.5% |
| Corporations and other businesses | 5 | $2.9M | 0.7% |
People (10)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Heffernan, Francis, Michael | Chairman Of The Board | Sep 1988 (38y) | ≈ 18.75% – 50% via Heffernan Insurance Brokers | |
| James Douglass Hoyt | President, Chief Compliance Officer | Nov 1996 (30y) | Less than 5% | |
| Blake Alexander Thibault | Director | May 2023 (3y) | Less than 5% | |
| Keith Maclean Todhunter Schaafsma | Registered representative | CFP | Feb 2003 (23y) | |
| Tamara Wolfe Kinney | Registered representative | May 2008 (18y) | ||
| Eric Lee Souders | Registered representative | Dec 2009 (17y) | ||
| Jason J Dittberner | Registered representative | May 2016 (10y) | ||
| Davis Nicholas Hoyt | Registered representative | May 2025 (1y) | ||
| Amy Beth Macedo | Registered representative | Apr 2026 (0y) | ||
| Christie Anna Thomas | Registered representative | Jun 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Heffernan Insurance Brokers | Shareholder | May 2023 | A | 75% or more |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Heffernan, Francis, Michael: 25% – 50% of Heffernan Insurance Brokers × 75% – 100% direct ≈ 18.75% – 50% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 07/17/2026 | 1.05 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
- • Other fees
- • FIXED FEES ARE ONLY CHARGED FOR FINANCIAL PLANNING ARRANGEMENTS.
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Pension consulting services
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $398M (97% of AUM) Jul 2026
- National Financial Services (Fidelity) $18.0M (11% of AUM) Oct 2019
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Jul 17, 2026.
View current Form ADV (SEC/IAPD) ↗