Planning Strategies, Inc.
- Regulatory AUM
- $385M
- Discretionary
- $383M
- Clients
- 514
- Avg AUM / client
- $749K
- Accounts
- 1,414
- Employees
- 11
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 18, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 409 | $146M | 38.0% |
| High net worth individuals | 94 | $230M | 59.7% |
| Charitable organizations | 4 | $2.5M | 0.64% |
| Corporations and other businesses | 7 | $6.2M | 1.61% |
People (10)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Scott Glenn Smith | Cco | Oct 2001 (25y) | 25% – 50% | |
| Vanessa Marie Zook | Human Resource Officer | Sep 2017 (9y) | 10% – 25% | |
| Gregory Cyril Staub | Cio | Apr 2018 (8y) | 25% – 50% | |
| Matthew Cyril Staub | Coo | Apr 2018 (8y) | 10% – 25% | |
| Steven Mark Mitchell | Registered representative | Jan 2002 (25y) | ||
| James Wesley Balthaser | Registered representative | May 2018 (8y) | ||
| Karl Allen Lehman | Registered representative | May 2018 (8y) | ||
| Thomas Edward Houck | Registered representative | Jul 2018 (8y) | ||
| Bryce Howard Brennan | Registered representative | May 2023 (3y) | ||
| Kiah Rae Fowler | Registered representative | Oct 2024 (2y) |
Undisclosed: 0% – 30% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/18/2026 | 972 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
Custody
Reported custodians
- Charles Schwab & Co. $383M (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 18, 2026.
View current Form ADV (SEC/IAPD) ↗