Affinity Investment Group, Llc
- Regulatory AUM
- $595M
- Discretionary
- $541M
- Clients
- 471
- Avg AUM / client
- $1.3M
- Accounts
- 1,624
- Employees
- 9
AUM over time
Annual snapshots from Form ADV filings · as of May 15, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 222 | $74.4M | 12.5% |
| High net worth individuals | 239 | $484M | 81.3% |
| Pension and profit sharing plans | 10 | $12.4M | 2.09% |
| Charitable organizations | Fewer than 5 clients | $21.8M | 3.67% |
| Corporations and other businesses | Fewer than 5 clients | $2.8M | 0.47% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Hopeful Journeys Educational Center, Inc 401(k) Profit Sharing Plan Hopeful Journeys Educational Center, Inc | 2024 |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Gregory Bruce Gagne | Managing Member, Chief Compliance Officer | Chartered Financial Consultant | Feb 1998 (29y) | 75% or more |
| Gallagher, Denise, Janice | Chief Operations Officer | Nov 2021 (5y) | Less than 5% | |
| Peter Wright Willcox | Registered representative | CFP | Jan 2011 (16y) | |
| Lucas David Gagne | Registered representative | Nov 2022 (4y) | ||
| Forrest Gilbert Chicoine | Registered representative | CFP | May 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Hopeful Journeys Educational Center, Inc 401(k) Profit Sharing Plan | Hopeful Journeys Educational Center, Inc | 132 | $6.1M | 07/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 05/15/2026 | 1000 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Fixed fees
- • Commissions
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $574M (96% of AUM) May 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: May 15, 2026.
View current Form ADV (SEC/IAPD) ↗