Synergy Asset Management, Llc
- Regulatory AUM
- $1.3B
- Discretionary
- $1.3B
- Clients
- 1,198
- Avg AUM / client
- $1.1M
- Accounts
- 5,353
- Employees
- 14
AUM over time
Annual snapshots from Form ADV filings · as of Mar 17, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 944 | $342M | 26.3% |
| High net worth individuals | 209 | $369M | 28.4% |
| Investment companies | 2 | $21.7M | 1.67% |
| Pooled investment vehicles (non-investment companies) | 1 | $19.7M | 1.52% |
| Pension and profit sharing plans | 2 | $5.5M | 0.43% |
| Other investment advisers | 40 | $542M | 41.7% |
Private funds (2)
Reported in Form ADV Section 7.B.(1), filing of Jul 2024 · $13.5M combined gross assets
| Fund | Type | Domicile | Gross assets | Owners |
|---|---|---|---|---|
| Rowan Street Capital, Llc | Hedge Fund | Delaware | $11.9M | 35 |
| Crosslink Capital Fund I, Llc | Hedge Fund | Washington | $1.6M | 10 |
People (10)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Joseph Merrell Maas | Owner | CFP Chartered Financial Consultant CFA | Jul 2001 (25y) | ≈ 56.25% – 100% via Synergy Financial Services, Inc. |
| Todd Sinclair Jessup | President; Chief Compliance Officer | CFA | Apr 2023 (3y) | Less than 5% |
| Francis James Roman | Registered representative | Mar 2017 (9y) | ||
| Kevin John Williams | Registered representative | Apr 2020 (6y) | ||
| Jason Youngworth Zalarick | Registered representative | Jan 2021 (6y) | ||
| Mary Katherine Robertson | Registered representative | Aug 2022 (4y) | ||
| Paul Joseph Phillips | Registered representative | Feb 2023 (3y) | ||
| Kellie Chandler | Registered representative | Nov 2023 (3y) | ||
| Thi Hong Van Nguyen | Registered representative | CFA | Aug 2025 (1y) | |
| Timothy Scott Nyland | Registered representative | CFA | Jul 2026 (0y) |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| Synergy Financial Services, Inc. | 79% Owner | Jul 2001 | A | 75% or more |
| Sfm2 Llc | 20% Owner | Jan 2023 | A | 10% – 25% |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Estimated effective ownership (look-through of filed bands):
- Joseph Merrell Maas: 75% – 100% of Synergy Financial Services, Inc. × 75% – 100% direct ≈ 56.25% – 100% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Private funds (2, $13.5M gross assets)
| Fund | Type | Gross assets | Min. investment | Owners |
|---|---|---|---|---|
| Rowan Street Capital, Llc | Hedge Fund | $11.9M | $100K | 35 |
| Crosslink Capital Fund I, Llc | Hedge Fund | $1.6M | $100K | 10 |
From Form ADV Section 7.B private fund reporting.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/17/2026 | 1.54 MB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Performance-based fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for investment companies
- • Portfolio management for pooled investment vehicles
- • Pension consulting services
- • Selection of other advisers
- • Other services
Custody
Reported custodians
- Charles Schwab & Co. $1.2B (91% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 17, 2026.
View current Form ADV (SEC/IAPD) ↗