Sterling Investment Advisors,Llc
- Regulatory AUM
- $229M
- Discretionary
- $229M
- Clients
- 269
- Avg AUM / client
- $852K
- Accounts
- 269
- Employees
- 5
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 05, 2026
Investments (13F portfolio — 38 positions, $222,638,827)
13F period Jun 30, 2026| # | Issuer | Class | Value | Shares | % of 13F | % of AUM |
|---|---|---|---|---|---|---|
| 1 | Ishares Tr | CORE MSCI EAFE | $39,799,742 | 412,090 | 17.9% | 17.4% |
| 2 | Ishares Tr | CORE S&P500 ETF | $28,781,242 | 38,431 | 12.9% | 12.6% |
| 3 | Ishares Inc | CORE MSCI EMKT | $20,835,975 | 251,520 | 9.36% | 9.09% |
| 4 | Ishares Tr | 0-3 MTH TREASURY | $18,987,207 | 188,608 | 8.53% | 8.28% |
| 5 | Vanguard Index Fds | VALUE ETF | $13,722,678 | 62,968 | 6.16% | 5.99% |
| 6 | Ishares Inc | JP MORGAN EM ETF | $11,973,571 | 282,195 | 5.38% | 5.22% |
| 7 | Ishares Tr | CORE S&P MCP ETF | $9,375,126 | 121,581 | 4.21% | 4.09% |
| 8 | Ishares Tr | A RATE CP BD ETF | $8,579,277 | 180,540 | 3.85% | 3.74% |
| 9 | Ishares Tr | 0-5 YR TIPS ETF | $8,205,971 | 80,324 | 3.69% | 3.58% |
| 10 | Ishares Tr | TIPS BD ETF | $7,210,183 | 65,888 | 3.24% | 3.15% |
| 11 | Ishares Tr | CORE 1 5 YR USD | $6,993,352 | 144,939 | 3.14% | 3.05% |
| 12 | Ishares Tr | CORE S&P SCP ETF | $5,522,916 | 37,238 | 2.48% | 2.41% |
| 13 | Spdr Index Shs Fds | ST STR NAT ETF | $5,453,662 | 81,023 | 2.45% | 2.38% |
| 14 | Ishares Ethereum Tr | SHS | $5,223,668 | 439,332 | 2.35% | 2.28% |
| 15 | Ishares Tr | S&P 500 VAL ETF | $5,219,330 | 22,986 | 2.34% | 2.28% |
| 16 | Ishares Tr | IBOXX HI YD ETF | $4,407,740 | 55,117 | 1.98% | 1.92% |
| 17 | Ishares Tr | MSCI EAFE ETF | $4,397,898 | 42,336 | 1.98% | 1.92% |
| 18 | Ishares Tr | CORE US AGGBD ET | $4,053,744 | 40,955 | 1.82% | 1.77% |
| 19 | Ishares Tr | RUSSELL 2000 ETF | $2,337,195 | 7,778 | 1.05% | 1.02% |
| 20 | Broadcom Inc | COM | $2,293,165 | 6,070 | 1.03% | 1.0% |
| 21 | Ishares Tr | S&P 500 GRWT ETF | $1,175,963 | 8,550 | 0.53% | 0.51% |
| 22 | Ishares Tr | U.S. REAL ES ETF | $1,112,689 | 10,882 | 0.5% | 0.49% |
| 23 | Stmicroelectronics N V | NY REGISTRY | $1,093,789 | 14,605 | 0.49% | 0.48% |
| 24 | Walmart Inc | COM | $968,368 | 8,549 | 0.44% | 0.42% |
| 25 | Ishares Gold Tr | ISHARES NEW | $608,712 | 8,061 | 0.27% | 0.27% |
Top 25 of 38 positions from the manager's latest Form 13F · source filing (EDGAR) ↗. 13F covers long US-listed positions only. "% of AUM" is share of the firm's total regulatory AUM (Form ADV Item 5.F).
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 215 | $62.1M | 27.1% |
| High net worth individuals | 50 | $133M | 58.1% |
| Charitable organizations | 3 | $34.0M | 14.8% |
| Corporations and other businesses | 1 | $330 | 0.0% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Hana Group Us Llc 401(k) Plan Hana Group Us, Llc | 2024 |
People (4)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| James Gatlin Jones | Managing Member | Chartered Financial Consultant | Jan 1996 (31y) | 75% or more |
| Jones, John, Ashley | Chief Compliance Officer | Oct 2004 (22y) | 5% – 10% | |
| Troy Dean Bethards | Registered representative | Dec 2019 (7y) | ||
| Tara Elizabeth Parson | Registered representative | Mar 2023 (3y) |
Undisclosed: 0% – 20% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Hana Group Us Llc 401(k) Plan | Hana Group Us, Llc | 867 | $4.4M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/05/2026 | 911 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- National Financial Services (Fidelity) $218M (95% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 05, 2026.
View current Form ADV (SEC/IAPD) ↗