Truenorth Financial Services, Llc
- Regulatory AUM
- $322M
- Discretionary
- $316M
- Clients
- 179
- Avg AUM / client
- $1.8M
- Accounts
- 580
- Employees
- 7
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 18, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 81 | $27.5M | 8.56% |
| High net worth individuals | 97 | $294M | 91.3% |
| Charitable organizations | 1 | $399K | 0.12% |
People (5)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Joseph Thomas Hebert | Managing Member | CFP | Jan 2002 (25y) | 50% – 75% |
| Karen Ruth O'brien | Managing Member | CFP | Jan 2002 (25y) | 10% – 25% |
| Brooke Nicole Trinh | Chief Compliance Officer, Member | Jan 2016 (11y) | 25% – 50% | |
| Bradley Kent Allen | Registered representative | CFP | Jan 2022 (5y) | |
| Charlotte Appleford Leon | Registered representative | CFP | Feb 2024 (3y) |
Undisclosed: 0% – 15% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/18/2026 | 953 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
Custody
Reported custodians
- Charles Schwab & Co. $322M (100% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 18, 2026.
View current Form ADV (SEC/IAPD) ↗