Platt Investment Counsel, Llc
- Regulatory AUM
- $154M
- Discretionary
- $154M
- Clients
- 145
- Avg AUM / client
- $1.1M
- Accounts
- 382
- Employees
- 1
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Mar 05, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 90 | $26.8M | 17.5% |
| High net worth individuals | 52 | $117M | 76.0% |
| Charitable organizations | 3 | $10.0M | 6.51% |
People (2)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Peter Markert Platt | President & Chief Compliance Officer | Sep 2014 (12y) | 75% or more | |
| Platt, David, R | Trustee | Jul 2022 (4y) | ≈ 6.25% – 25% via The Mary F. Platt Living Trust |
Entity owners (Schedule A/B)
| Entity | Title / status | Since | Sch. | Ownership |
|---|---|---|---|---|
| The Mary F. Platt Living Trust | Owner Trust | Jul 2022 | A | 25% – 50% |
Estimated effective ownership (look-through of filed bands):
- Platt, David, R: 25% – 50% of The Mary F. Platt Living Trust × 25% – 50% direct ≈ 6.25% – 25% of the firm
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/05/2026 | 917 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
Custody
Reported custodians
- Charles Schwab & Co. $146M (95% of AUM) Mar 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports having custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 05, 2026.
View current Form ADV (SEC/IAPD) ↗