Meld Financial, Inc.
- Regulatory AUM
- $776M
- Discretionary
- $776M
- Clients
- 1,130
- Avg AUM / client
- $687K
- Accounts
- 1,942
- Employees
- 15
AUM over time
Annual snapshots from Form ADV filings · as of Mar 24, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 827 | $256M | 32.9% |
| High net worth individuals | 287 | $485M | 62.5% |
| Charitable organizations | 2 | $3.0M | 0.38% |
| State or municipal government entities | 4 | $3.4M | 0.43% |
| Corporations and other businesses | 10 | $29.4M | 3.78% |
Retirement plan clients
Plans that reported this firm as an investment service provider on Form 5500 Schedule C.
| Plan | Location | Plan year |
|---|---|---|
| Starnes Davis Florie Llp 401(k) Profit Sharing Plan Starnes Davis Florie Llp | 2024 |
People (11)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Kyle B Whittington | Cco, President, Owner | CFP | Jan 2007 (20y) | 75% or more |
| James Bryan Cornehlsen | Partner | CFA | Jan 2018 (9y) | 5% – 10% |
| Blake W May | Partner | CFP | Jun 2020 (6y) | 10% – 25% |
| Dwight Heidelberg Reynolds | Registered representative | Feb 2009 (17y) | ||
| Michael John Guilsher | Registered representative | Mar 2014 (12y) | ||
| Tami Wyrosdick Mcdonald | Registered representative | CFP | May 2017 (9y) | |
| Ashley Burrell Crawford | Registered representative | CFP | Jun 2020 (6y) | |
| Matthew Douglas Gensler | Registered representative | Sep 2020 (6y) | ||
| Madison Caswell | Registered representative | CFP | Dec 2021 (5y) | |
| Tonya Jean Williams | Registered representative | Aug 2022 (4y) | ||
| Justin Kennedy Tackett | Registered representative | Aug 2024 (2y) |
Undisclosed: 0% – 10% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Retirement plans served (1)
| Plan | Sponsor | Participants | Plan assets | As of |
|---|---|---|---|---|
| Starnes Davis Florie Llp 401(k) Profit Sharing Plan | Starnes Davis Florie Llp | 114 | $65.1M | 01/01/2024 |
From Form 5500 service-provider disclosures.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 03/24/2026 | 999 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Pension consulting services
- • Selection of other advisers
- • Educational seminars/workshops
- • Other services
Custody
Reported custodians
- Fidelity Brokerage Services $761M (98% of AUM) Mar 2026
- Triad Advisors Llc $541M (92% of AUM) Oct 2022
- National Financial Services (Fidelity) $427M (100% of AUM) Dec 2021
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Mar 24, 2026.
View current Form ADV (SEC/IAPD) ↗