Financial Counseling, Inc.
- Regulatory AUM
- $100M
- Discretionary
- $99.3M
- Clients
- 417
- Avg AUM / client
- $240K
- Accounts
- 708
- Employees
- 3
AUM over time
Reported AUM from Form ADV filings, plotted by filing date · as of Apr 20, 2026
Who they serve
| Client type | Clients | AUM | % of AUM |
|---|---|---|---|
| Individuals (non-high net worth) | 376 | $48.6M | 48.5% |
| High net worth individuals | 26 | $42.7M | 42.6% |
| Pension and profit sharing plans | 2 | $7.8M | 7.79% |
| Charitable organizations | 4 | $168K | 0.17% |
| Corporations and other businesses | 7 | $825K | 0.82% |
| Other | 2 | $86.0K | 0.09% |
People (3)
roster as of Jul 20, 2026| Name | Role / title | Credentials | With firm since | Ownership |
|---|---|---|---|---|
| Stevan Michael Vaughan | Chief Compliance Officer, Chief Executive Officer, Chief Financial Officer, Chief Operations Officer | Dec 2000 (26y) | 75% or more | |
| Douglas Jared Moore | Registered representative | Sep 2014 (12y) | ||
| Parker Andrew Vaughan | Registered representative | CFP | Apr 2026 (0y) |
Undisclosed: 0% – 25% of the firm is not attributable from the filed Schedule A bands.
Roster from the IAPD representatives feed; ownership and acquisition dates from Form ADV Schedule A/B. "Since" is the earliest filed registration or acquisition date.
Documents (1 archived)
| Form | Period | Size | |
|---|---|---|---|
| Form ADV (full filing) | 04/20/2026 | 908 KB | View · PDF · Source ↗ |
Archived copies of the firm's regulatory filings, versioned by content hash.
Disciplinary disclosures
No disciplinary events reported on the firm's latest Form ADV filing.
How they charge
- • Percentage of assets under management
- • Hourly charges
- • Fixed fees
Services
- • Financial planning services
- • Portfolio management for individuals/small businesses
- • Portfolio management for businesses/institutional clients
- • Selection of other advisers
Custody
Reported custodians
- Charles Schwab & Co. $77.0M (77% of AUM) Apr 2026
Amounts as reported in ADV Item 5.K.(3) (custodians holding 10%+ of SMA assets).
Firm reports it does not have custody of client funds or securities (Item 9.A).
Source
All data on this page comes from this firm's Form ADV filings, reproduced without modification. Latest filing: Apr 20, 2026.
View current Form ADV (SEC/IAPD) ↗